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Arbors at Dracut

Director of Sales and Marketing - Senior Living

Arbors at Dracut, Dracut, Massachusetts, us, 01826

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The

ARBORS at DRACUT

is a family owned and operated assisted living community, conveniently located on Broadway Road in Dracut, MA.

At The Arbors our

Sales and Marketing Directors

are part of a team, you will work closely with all the department heads. We all have the same goal and having a collaborative approach makes all the difference in our success.

Our focus is on making personal relationships with potential residents, their families, and professional partners. Building strong relationships is a priority at The Arbors. We strongly feel building connections will drive occupancy forward.

Being family owned and operated allows for direct contact with the owners and upper management, no corporate ladders here!

The

Director of Marketing

is responsible to drive occupancy through the implementation of internal and external marketing, various marketing campaigns and operations, while acting as the face of the community in the marketplace.

Benefits

PTO

Health and Dental Insurance

Life insurance

Short and Long Term Disability Insurance

Health Care FSA

Dependent Care FSA

Paid Holidays/Floating Holiday

Pet Health Insurance Programs

Employee Assistance Plans

Retirement Account Assistance

Employee Appreciation Programs

Responsibilities:

Provide exceptional customer service to every resident, family member and guest

Drive qualified prospects to the community through the implementation of internal and external marketing campaigns and operations and exceptional customer service

Utilize the Customer Relationship Management System (CRM) Welcome Home to document and manage all leads and prospects

Manages the sales process

Utilize exceptional communication skills to inform prospects why the community is unique and exceptional

Remain current with industry trends

Network with local professionals

Prepare and deliver presentations promoting the community

Attends trade shows, conferences, and networking events representing senior services

Plan, promote and attend community events

Complete a Quarterly Marketing Plan

Research, write and distribute press releases

Requirements:

Bachelor’s Degree in Marketing, Business or related field from an accredited College or University

Must possess 3-5 years of proven/verifiable sales experience preferably in the retirement industry

Must have a proven track record of generating and closing a high percentage of qualified leads

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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