The Role
Moderna is at the forefront of messenger RNA (mRNA) therapeutics, and we are seeking a dynamic Senior Director of Consumer Marketing to join our US Commercial team. This critical leadership role entails developing and executing innovative consumer marketing strategies for our respiratory portfolio, with an emphasis on patient-centric initiatives. As a senior leader, you will guide a team to deliver impactful campaigns that resonate with patients while reinforcing Moderna's commitment to revolutionary therapies. Your leadership will shape Moderna’s consumer engagement strategies, ensuring alignment with organizational objectives and commercial success.
Here’s What You’ll Do
- Develop and execute a comprehensive consumer marketing strategy for the US Commercial organization, ensuring alignment with Moderna’s business objectives.
- Lead and manage a team of marketing professionals, providing mentorship, fostering development, and ensuring the delivery of high-impact initiatives.
- Conduct and oversee market research and analysis to understand the pharmaceutical consumer landscape, including patient demographics, behaviors, market trends, and competitor strategies.
- Translate insights into action by developing innovative marketing campaigns to drive patient engagement and support brand growth.
- Develop and manage robust brand strategies for Moderna’s pharmaceutical products, including establishing strong brand identities and messaging.
- Maintain strict adherence to regulatory compliance, ensuring all marketing efforts align with industry regulations and ethical standards.
- Oversee the consumer marketing budget, effectively allocating resources, optimizing ROI, and evaluating the success of marketing initiatives.
- Utilize digital marketing channels to enhance consumer reach and engagement.
- Lead cross-functional collaboration with internal and external stakeholders, ensuring integration of marketing efforts across all functions.
- Champion the consumer marketing elements of new product launches, ensuring successful market entry and sustained growth.
- Develop KPIs to measure the success of marketing strategies and adjust based on data-driven insights.
- Represent the consumer marketing function within leadership discussions, providing insights and strategic recommendations to senior executives.
Here’s What You’ll Need (Basic Qualifications)
- A minimum of 12–15 years of marketing experience, including at least 5 years of dedicated consumer marketing experience, preferably in the pharmaceutical or biotech industries.
- At least 3 years of people management experience, with a demonstrated ability to lead and develop high-performing teams.
- A Bachelor's degree in Marketing, Business, or a related field.
- Demonstrated experience in leading teams, strategic planning, and the successful execution of large-scale marketing campaigns.
Here’s What You’ll Bring to the Table (Preferred Qualifications)
- Proven leadership skills, with a track record of managing and developing high-performing teams.
- A strong understanding of the healthcare ecosystem, including consumer and patient dynamics within the pharmaceutical space.
- Expertise in brand management, campaign development, and digital marketing strategies.
- Robust analytical skills with the ability to leverage data to inform decision-making and optimize marketing ROI.
- Demonstrated success in new product launches and market introduction strategies.
- Experience managing large budgets and resource allocation in a matrixed organization.
- Exceptional interpersonal and communication skills, with the ability to influence senior stakeholders and build consensus across functions.
- A deep understanding of regulatory compliance and its role in pharmaceutical marketing.
- A passion for innovation and a commitment to driving meaningful change within a fast-paced, high-growth environment.
- A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.