Job Description
Who we're looking for
This role is pivotal in driving demand generation efforts that align with strategic goals and drive business impact for North America.
The perfect candidate is an excellent communicator, collaborator, and skilled at orchestrating multichannel campaigns. They possess the unique ability to think strategically while also being proficient in operational execution.
What you'll be doing
Campaign Planning & Execution
Work jointly with NA Campaign Associates to develop and implement integrated campaigns across a variety of online and offline channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists.
Use technology platforms and leverage data to define high-intent audiences and target them effectively.
Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer's journey.
Collaborate cross-functionally to activate campaign plans in the North America region.
Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like our Monthly Prospecting Weeks to drive more S1 & S2 opportunities.
Campaign Analysis and Reporting:
Collaborate with campaign associates to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets. Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies.
Routinely share campaign insights to North America regional marketing and account teams and make recommendations on how to take action with suggested engagement and conversion strategies.
Minimum Requirements
5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology or SaaS industry.
Proven capability in creating and implementing successful demand generation campaigns.
Strong analytical skills and experience with data-driven marketing.
Excellent project management skills with the ability to handle multiple projects simultaneously with a strong attention to detail.
Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau.
Exceptional communication and collaboration skills.
Ability to create concise presentations.
Strategic problem solver with a growth mindset.
Ability to thrive in a fast-paced, dynamic, constantly evolving environment.
The US annualized base salary range for this position is $103,000.00-$155,000.00. This position may also be eligible for bonus, benefits, or related incentives.
Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace.
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