Ripple
At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
We’re looking for an experienced and entrepreneurial business-to-business (B2B) focused Product Marketer who is passionate about how blockchain and crypto is bringing a fundamental shift to global financial markets. As a part of our global Product Marketing team, you will have the opportunity to define the positioning, go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Ripple Custody to a new market segment.
In this role, you will partner with cross functional teams including product management, engineering, marketing, business development, and regional leaders to develop a strategy to acquire and engage customers across sub-segments within the broader fintech and crypto businesses segment.
The ideal candidate will have
a good understanding of the digital asset industry landscape , and
strong experience leading product marketing for crypto-focused products
in a quickly evolving, start-up environment.
WHAT YOU'LL DO:
Be the
subject matter expert and champion of the customers
from the fintech and crypto business segment. Using deep market knowledge and insights to help shape our custody product strategy.
Lead development of the
segment-specific go-to-market strategy
for Ripple Custody – including ideal customer profile, personas, value propositions, use cases, geographic focuses in collaboration with product management, business development, sales, and marketing.
Create
compelling, differentiated positioning and messaging , with a clear understanding of the core components / value propositions of Ripple Custody’s product features, then tailoring them to the specific market segments.
Working cross-functionally to lead the strategy, coordination, and execution of key
product launches .
Partner with the Sales Enablement team
to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.
Partner with growth marketing, communications, and creative teams
to bring our custody product story to life, activating the go to market strategy towards the right audience.
Partner with our business development team
to drive engagement and joint go to market opportunities with key ecosystem partners.
WHAT YOU'LL BRING:
BA/BS degree
6+ years in B2B Product Marketing (or in an equivalent role where you developed go to market (GTM) strategy and drives execution of such strategy
Passionate and familiar with the blockchain and crypto market landscape
Proven experience in bringing enterprise technology product to market (ideally blockchain and crypto products)
Desire to lead, influence, and encourage a cross-functional, diverse, and distributed team
Proven track record to collaborate with others across functions in a highly matrixed organization
Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging
Outstanding verbal and written communication skills
For positions that will be based in CA, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. CA Annual Base Salary Range
$176,000—$220,000 USD
WHO WE ARE:
Do Your Best Work
The opportunity to build in a fast-paced start-up environment with experienced industry leaders
A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
Weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
Competitive salary, bonuses, and equity
Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
Employee giving match
Mobile phone stipend
Take Care of Yourself
R&R days so you can rest and recharge
Generous wellness reimbursement and weekly onsite & virtual programming
Generous vacation policy - work with your manager to take time off when you need it
Industry-leading parental leave policies. Family planning benefits.
Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.
If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
We’re looking for an experienced and entrepreneurial business-to-business (B2B) focused Product Marketer who is passionate about how blockchain and crypto is bringing a fundamental shift to global financial markets. As a part of our global Product Marketing team, you will have the opportunity to define the positioning, go-to-market strategy, and collaborate cross-functionally to demonstrate the value of Ripple Custody to a new market segment.
In this role, you will partner with cross functional teams including product management, engineering, marketing, business development, and regional leaders to develop a strategy to acquire and engage customers across sub-segments within the broader fintech and crypto businesses segment.
The ideal candidate will have
a good understanding of the digital asset industry landscape , and
strong experience leading product marketing for crypto-focused products
in a quickly evolving, start-up environment.
WHAT YOU'LL DO:
Be the
subject matter expert and champion of the customers
from the fintech and crypto business segment. Using deep market knowledge and insights to help shape our custody product strategy.
Lead development of the
segment-specific go-to-market strategy
for Ripple Custody – including ideal customer profile, personas, value propositions, use cases, geographic focuses in collaboration with product management, business development, sales, and marketing.
Create
compelling, differentiated positioning and messaging , with a clear understanding of the core components / value propositions of Ripple Custody’s product features, then tailoring them to the specific market segments.
Working cross-functionally to lead the strategy, coordination, and execution of key
product launches .
Partner with the Sales Enablement team
to deliver high-quality, just-in-time enablement material or sessions to set our field team up for success.
Partner with growth marketing, communications, and creative teams
to bring our custody product story to life, activating the go to market strategy towards the right audience.
Partner with our business development team
to drive engagement and joint go to market opportunities with key ecosystem partners.
WHAT YOU'LL BRING:
BA/BS degree
6+ years in B2B Product Marketing (or in an equivalent role where you developed go to market (GTM) strategy and drives execution of such strategy
Passionate and familiar with the blockchain and crypto market landscape
Proven experience in bringing enterprise technology product to market (ideally blockchain and crypto products)
Desire to lead, influence, and encourage a cross-functional, diverse, and distributed team
Proven track record to collaborate with others across functions in a highly matrixed organization
Excel at developing differentiated positioning and simplifying sophisticated concepts into impactful messaging
Outstanding verbal and written communication skills
For positions that will be based in CA, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. CA Annual Base Salary Range
$176,000—$220,000 USD
WHO WE ARE:
Do Your Best Work
The opportunity to build in a fast-paced start-up environment with experienced industry leaders
A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
Weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
Competitive salary, bonuses, and equity
Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
Employee giving match
Mobile phone stipend
Take Care of Yourself
R&R days so you can rest and recharge
Generous wellness reimbursement and weekly onsite & virtual programming
Generous vacation policy - work with your manager to take time off when you need it
Industry-leading parental leave policies. Family planning benefits.
Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.