Robert Half
Marketing Specialist Job at Robert Half in King of Prussia
Robert Half, King of Prussia, PA, US
Job Description
Job Description
We are in search of a Marketing Specialist 2 to join our team in KING OF PRUSSIA, Pennsylvania. In this role, you will be primarily focusing on conducting comprehensive market research, analyzing market conditions, and determining potential sales of products or services. Your expertise in data analytics will play a crucial role in devising and refining our go-to-market strategies.
Responsibilities:
• Conduct thorough analysis of the competitive landscape, market trends, and customer needs to provide actionable insights for product positioning and go-to-market strategies.
• Collaborate cross-functionally to develop and refine customer personas based on detailed data analysis to guide marketing campaigns, product development, and sales efforts.
• Devise and assess methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Create and maintain dashboards and reports using tools like Power BI and Tableau to present insights to key stakeholders.
• Work closely with product management, sales, and marketing teams to ensure alignment between product offerings and market opportunities.
• Leverage your skills in Excel, PowerBI, SmartSheet, Salesforce, and 6Sense to enhance our marketing efforts.
• Use your strong ability to analyze and interpret customer and market data to inform product marketing decisions.
• Apply your proficiency in BI tools such as Power BI or Tableau for creating visual reports and dashboards.
• Utilize your negotiation skills to broker beneficial deals and partnerships for the company.
• Use your excellent verbal and written communication skills to effectively relay information and ideas internally and externally.• Strong communication skills are essential, both written and oral.
• Proficiency in sales and negotiation.
• Proficiency in Microsoft applications, particularly Microsoft Excel.
• Demonstrable experience in marketing and running marketing campaigns.
• A proven track record in training and implementing procedures.
• Ability to conduct research and data analysis.
• Experience with budget processes.
• Familiarity with the 'About Time' software.
• Ability to manage and influence stakeholders.
• Knowledge of Python and Tableau software.
• Understanding of various research methods.
• Experience with selling and handling queries.
• Strong interpersonal skills.
• Experience with conducting surveys.
• Proficiency in principles of marketing and data analytics.
• Ability to use 'Go' programming language.
Responsibilities:
• Conduct thorough analysis of the competitive landscape, market trends, and customer needs to provide actionable insights for product positioning and go-to-market strategies.
• Collaborate cross-functionally to develop and refine customer personas based on detailed data analysis to guide marketing campaigns, product development, and sales efforts.
• Devise and assess methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Create and maintain dashboards and reports using tools like Power BI and Tableau to present insights to key stakeholders.
• Work closely with product management, sales, and marketing teams to ensure alignment between product offerings and market opportunities.
• Leverage your skills in Excel, PowerBI, SmartSheet, Salesforce, and 6Sense to enhance our marketing efforts.
• Use your strong ability to analyze and interpret customer and market data to inform product marketing decisions.
• Apply your proficiency in BI tools such as Power BI or Tableau for creating visual reports and dashboards.
• Utilize your negotiation skills to broker beneficial deals and partnerships for the company.
• Use your excellent verbal and written communication skills to effectively relay information and ideas internally and externally.• Strong communication skills are essential, both written and oral.
• Proficiency in sales and negotiation.
• Proficiency in Microsoft applications, particularly Microsoft Excel.
• Demonstrable experience in marketing and running marketing campaigns.
• A proven track record in training and implementing procedures.
• Ability to conduct research and data analysis.
• Experience with budget processes.
• Familiarity with the 'About Time' software.
• Ability to manage and influence stakeholders.
• Knowledge of Python and Tableau software.
• Understanding of various research methods.
• Experience with selling and handling queries.
• Strong interpersonal skills.
• Experience with conducting surveys.
• Proficiency in principles of marketing and data analytics.
• Ability to use 'Go' programming language.