Digital Writer (SEO) Job at Robert Half in Philadelphia

Robert Half Marketing & Creative has a client seeking a talented Web Content Writer with strong SEO expertise and experience writing for the healthcare industry. This ongoing freelance opportunity offers flexible hours, with the potential to grow into a more consistent workload of approximately 20–30 hours per week. Hours may fluctuate each week based on project requirements.

Key Responsibilities:

• Create and Revamp Web Pages: Write clear, engaging, and relevant content while refreshing existing pages to align with brand tone and style.
• Optimize Content for Search Engines: Update online content for search engine optimization, fully leveraging industry best practices and provided guidelines.
• SEO Integration: Incorporate supplied headlines, keywords, and structural recommendations to craft user-friendly, impactful page content.
• Collaboration and Research: Liaise with stakeholders and perform thorough research using provided materials to ensure content is accurate, audience-focused, and effective.

• Professional Web Content Writing Experience: Demonstrable expertise in producing web-ready copy tailored to specific audiences.
• Advanced SEO Skills: A proven track record of leveraging SEO strategies to enhance website visibility and user engagement.
• Experience writing for the healthcare industry.