24 Seven Talent is hiring: Associate Media Director in Atlanta

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Full-time Associate Media Director

Hybrid in Atlanta

Responsibilities:

• Kick the tires on the brief and build the strategic approach.
• Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.).
• Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels.
• Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives.
• Rely on insight mining and consumer journey mapping to connect the brief to the tactical plan.
• Evaluate media proposals and provide POVs on your client’s behalf.

Qualifications:

Required Skills:

• Insatiable curiosity and desire to know “why.”
• Self-motivation, resourcefulness and ability to also think one step ahead.
• Ability to learn quickly, think on your feet and lead a team.
• Excellent attention to detail and accuracy.
• Past performance in managing and growing a team.

Preferred Skills:

• 6+ years of media planning experience, 3 years in an agency environment preferred.
• Digital and traditional experience required.
• Expert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.
• Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables.
• Understanding of site tagging and analytics platforms like Adobe and Google Analytics.
• Experience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed.
• Proactively suggest alternative approaches to solving problems.
• Guide and inspire creative.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Marketing Services

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