Turfway Park
Marketing Coordinator
Turfway Park, Newport, Kentucky, us, 41072
Assist in the overall marketing of Turfway Park, including promotions, special events, advertising, digital, and social media efforts that build business and customer loyalty.
SPECIFIC DUTIES AND RESPONSIBILITIES
Coordinate assigned gaming related special events including the planning, organizing, and management of events within the facility to provide the highest degree of quality guest service, both internally and externally.Emcee drawings, giveaways, and special events via microphone system to both small and large live audiences.Assist in the execution of casino promotions and player development events. Ensure objectives and budgets are being met.Direct support staff, contractors, and vendors as necessary to successfully accomplish promotions and special events.Coordinate event needs with Food & Beverage, IT, Security, Players Club, and other requested services offered.Generate all necessary material requests, check requests, and support material to ensure all invoices are paid promptly.Communicate all details of special events to the Director of Marketing.Meet with the Food and Beverage and Marketing departments on a regular basis to ensure all special events and promotions are being carried out properly.Write and edit copy; proofread marketing materials for accuracy.Assist with creating property brochures, newsletters, posters, and website content.Schedule and coordinate all marketing signage for the facility including the digital content management system for the TVs/audio, exterior building, and main entrance.Provide information and explain Players Club benefits, property amenities, andmarketing programs to guests.Assist the Director of Marketing with social media content.Develop relevant, unique, and engaging content for social media efforts.Monitor all social channels for guest feedback and foster dialogue to create interactive relationships with our guests.Manage communications on social media sites to ensure Newport Racing & Gaming is shown in the best light possible.Develops and builds relationships with guests through excellent interpersonal skills and exceptional guest service.Meet with other departments to ensure their marketing needs are met.Various administrative responsibilities.Other duties as assignedSTANDARDS OF PERFORMANCE
Excellent oral and written communication skills.High level of professionalism with the ability to react well under pressure.Exceptional guest service skills.Ability to work in a fast paced environment and interact with internal departments.Understand and represent Newport Racing and Gaming’s image and reputation both at work and at external functions.Maintain a professional working relationship among personnel.Lift up to 25 lbs.EDUCATION, TRAINING, AND EXPERIENCE
College degree in Marketing, Business, or related field is preferred.Minimum of one year experience in creating and coordinating special events and/or promotions is preferred.Minimum of one year gaming experience is preferred.Skilled with audio / video equipment preferred.Proficient with Microsoft Office and Player Tracking systems preferred.Ability to obtain a valid KHRC license.
PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger, reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. Reasonable accommodations may he made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud.
SPECIFIC DUTIES AND RESPONSIBILITIES
Coordinate assigned gaming related special events including the planning, organizing, and management of events within the facility to provide the highest degree of quality guest service, both internally and externally.Emcee drawings, giveaways, and special events via microphone system to both small and large live audiences.Assist in the execution of casino promotions and player development events. Ensure objectives and budgets are being met.Direct support staff, contractors, and vendors as necessary to successfully accomplish promotions and special events.Coordinate event needs with Food & Beverage, IT, Security, Players Club, and other requested services offered.Generate all necessary material requests, check requests, and support material to ensure all invoices are paid promptly.Communicate all details of special events to the Director of Marketing.Meet with the Food and Beverage and Marketing departments on a regular basis to ensure all special events and promotions are being carried out properly.Write and edit copy; proofread marketing materials for accuracy.Assist with creating property brochures, newsletters, posters, and website content.Schedule and coordinate all marketing signage for the facility including the digital content management system for the TVs/audio, exterior building, and main entrance.Provide information and explain Players Club benefits, property amenities, andmarketing programs to guests.Assist the Director of Marketing with social media content.Develop relevant, unique, and engaging content for social media efforts.Monitor all social channels for guest feedback and foster dialogue to create interactive relationships with our guests.Manage communications on social media sites to ensure Newport Racing & Gaming is shown in the best light possible.Develops and builds relationships with guests through excellent interpersonal skills and exceptional guest service.Meet with other departments to ensure their marketing needs are met.Various administrative responsibilities.Other duties as assignedSTANDARDS OF PERFORMANCE
Excellent oral and written communication skills.High level of professionalism with the ability to react well under pressure.Exceptional guest service skills.Ability to work in a fast paced environment and interact with internal departments.Understand and represent Newport Racing and Gaming’s image and reputation both at work and at external functions.Maintain a professional working relationship among personnel.Lift up to 25 lbs.EDUCATION, TRAINING, AND EXPERIENCE
College degree in Marketing, Business, or related field is preferred.Minimum of one year experience in creating and coordinating special events and/or promotions is preferred.Minimum of one year gaming experience is preferred.Skilled with audio / video equipment preferred.Proficient with Microsoft Office and Player Tracking systems preferred.Ability to obtain a valid KHRC license.
PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger, reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. Reasonable accommodations may he made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud.