Omni Inclusive
Marketing Communications Specialist
Omni Inclusive, Miami, Florida, us, 33222
Main Job Functions:
E-Newsletters (Internal/External):- Internal: Edit digital weekly newsletters (using Poppulo) --- External: Create and manage production of promotional and operational emails (using Marketo) according to our brand guidelines and manage calendar of emails scheduledSocial Media:- Manage social media channel (LinkedIn) through Sprout Social with impactful content/visuals and calendar of posts to increase # of followers (organically and sponsored)- Create posts for social media (including interactive content) according to our brand guidelines
Lead generation: Ensure leads are distributed to the necessary sales role type
ABM Campaigns: Partner with Marketing Managers to coordinate and optimize ABM campaigns
Virtual Events: Market and manage virtual events (live and on-demand webinars, virtual booths, etc) with Livestorm platform.
Secondary Job Functions:o Coordinate production of digital ads, brochures and flyerso Assist with event and trade show collateral, promotion and logisticso Assist in managing digital archiveso Assist in lead generation operationsRequirements:o Must have 3-5 yrs minimum experience with SEO, PPC and/or social media marketingo Experience with Marketo (or similar platforms)o Knowledge of the Google Ads, LinkedIn advertising platformso Google AdWords and Google Analytics certifications a pluso Solid experience in Adobe Photoshop, In-Designo Healthcare, medical diagnostics, pharma background preferred (or experience creating collateral for these clients)
E-Newsletters (Internal/External):- Internal: Edit digital weekly newsletters (using Poppulo) --- External: Create and manage production of promotional and operational emails (using Marketo) according to our brand guidelines and manage calendar of emails scheduledSocial Media:- Manage social media channel (LinkedIn) through Sprout Social with impactful content/visuals and calendar of posts to increase # of followers (organically and sponsored)- Create posts for social media (including interactive content) according to our brand guidelines
Lead generation: Ensure leads are distributed to the necessary sales role type
ABM Campaigns: Partner with Marketing Managers to coordinate and optimize ABM campaigns
Virtual Events: Market and manage virtual events (live and on-demand webinars, virtual booths, etc) with Livestorm platform.
Secondary Job Functions:o Coordinate production of digital ads, brochures and flyerso Assist with event and trade show collateral, promotion and logisticso Assist in managing digital archiveso Assist in lead generation operationsRequirements:o Must have 3-5 yrs minimum experience with SEO, PPC and/or social media marketingo Experience with Marketo (or similar platforms)o Knowledge of the Google Ads, LinkedIn advertising platformso Google AdWords and Google Analytics certifications a pluso Solid experience in Adobe Photoshop, In-Designo Healthcare, medical diagnostics, pharma background preferred (or experience creating collateral for these clients)