Associate Director, Email Marketing

Location: Chicago, IL

Job Description:

• Leads and executes an email strategy for Booth’s general business audience taking into consideration best practices, personalization, segmentation, and A/B testing.
• Champions continuous advancement of email marketing automation features and evangelizes the benefits to the marketing department and partners.
• Plans, designs, and deploys targeted email marketing campaigns that align with institutional goals and marketing objectives.
• Segments and manages email lists, ensuring accurate targeting and personalized communication based on user demographics, preferences and behavior.
• Works proactively to cross-promote across other digital channels and maximize engagement with key audiences.
• Ensures all email marketing complies with relevant regulations such as GDPR, CASL, CAN-SPAM, and email best practices.
• Monitors and analyzes the performance of email campaigns using key metrics. Uses data-driven insights to continuously improve and optimize email marketing strategies.
• Designs and implements nurture campaigns to effectively engage users and build brand affinity.
• Creates effective digital marketing engagement plans and assists with media buys.
• Develops, plans, and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view.
• Solves moderate to complex problems related to the writing, preparation, and/or delivery of information from or about the unit. Develop and ensure execution of strategies that increase effectiveness of communications; create metrics to drive evaluation of effectiveness.
• Performs other related work as needed.

Preferred Qualifications

Education:

• Bachelor’s degree.

Experience:

• A minimum of four years of digital marketing experience, including at least two years in email marketing.

Technical Skills or Knowledge:

• Marketo experience.
• Familiar with Sitecore and Slate.
• Basic understanding of HTML/CSS for email design.
• Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, and Outlook).

Preferred Competencies

• Learn and adapt to new platforms and teach others.
• Outstanding verbal, written, and presentation skills, as well as organizational skills.
• Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.
• Excellent strategic planning, critical thinking, analytical, and persuasion skills.
• Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions.
• Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in person, email, phone.
• Professional demeanor, including tact, discretion, and a customer service-oriented approach.

Working Conditions

• This position is currently expected to work a minimum of three days per week in the office.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination