Swoon is hiring: Site and Email Marketing Specialist in San Francisco

Job Title: Site and Email Marketing Specialist

Role Overview:

Swoon is seeking a Site and Email Marketing Specialist to execute high-quality digital marketing strategies, focusing on email campaigns and site content management for a large Apparel company!

 This role involves optimizing email marketing efforts, managing website content, and ensuring seamless integration between marketing initiatives. The ideal candidate is data-driven, detail-oriented, and thrives in a collaborative environment. This position reports to the Manager of Global CRM & Retention.

Key Responsibilities:
Email Marketing:

• Execute and optimize email marketing campaigns using Klaviyo, including campaign builds, automation flows, segmentation, and A/B testing.
• Monitor key email performance metrics (open rates, click-through rates, conversions) and refine strategies based on insights.
• Collaborate with creative and brand teams to develop compelling email content aligned with marketing objectives.
• Identify opportunities to enhance personalization, segmentation, and automation for improved customer engagement and retention.

Site Management:

• Maintain and update site content in Shopify, ensuring product pages, promotions, and landing pages align with brand guidelines.
• Work cross-functionally with merchandising, pricing, promotions, and analytics teams to align site and email marketing efforts with overall business goals.
• Support site performance tracking and identify areas for optimization.

Collaboration & Strategy:

• Ensure seamless integration of email marketing, site content, and promotions for a cohesive digital experience.
• Stay updated on email marketing trends and best practices to drive innovation and efficiency.
• Participate in weekly meetings with creative, brand, and merchandising teams to align on campaign strategies.

Qualifications & Skills:

• 2+ years of experience in email marketing, preferably using Klaviyo for automation, segmentation, and analytics.
• Familiarity with Shopify for content management and updates.
• Strong analytical skills to interpret email and site performance data.
• Ability to collaborate cross-functionally with internal teams, agencies, and vendors.
• Detail-oriented with strong project management skills and a ‘test-and-learn’ mindset.
• Strong multitasking ability, managing multiple deadlines and projects independently while maintaining team collaboration.

Employment Type:
Part-time (Estimated 24 hours per week)

Schedule:

• Ideally 4-5 hours per day, Tuesday-Thursday.
• Open to candidates who prefer bulk-hour scheduling on certain days.
• Daily availability preferred for team collaboration via chat and meetings.
• Total hours will remain at 24 per week and are not expected to increase.

Preferred Skills (Bonus):

• Experience with UX/UI.
• Familiarity with Equilibrium (if applicable).