Robert Half is hiring: Marketing Manager in Grand County

Who We Are:

Nestled in the heart of the Rocky Mountains, our resort is a premier destination offering world-class outdoor recreation year-round. With easy access to vast public lands, we provide adventure seekers and nature lovers with an unparalleled experience. Whether you're looking to embrace the mountain lifestyle for a season or grow your career in the outdoor industry, this opportunity offers the perfect blend of professional development and personal adventure.

Perks & Benefits:

• Complimentary pass to our resort and partner destinations
• Discounted lift tickets for friends and family
• Comprehensive health benefits, including medical, dental, vision, and paid parental leave for eligible employees
• 401(k) plan with company matching
• Mental health resources and wellness programs
• Discounts on food, beverages, and retail purchases
• Access to onsite childcare (subject to availability)
• Discounts on equipment

Position Overview:

We are seeking a dynamic and strategic Marketing Manager to drive resort visitation, brand growth, and revenue in key areas such as visitors, passes, and lodging. This role requires an experienced marketing professional with a deep understanding of integrated marketing, media strategy, campaign execution, and data-driven decision-making. The ideal candidate will thrive in developing and executing impactful marketing plans, overseeing advertising initiatives, and identifying growth opportunities through analytics. This position leads a team of direct reports and reports to the Director of Marketing.

Location Requirement:

This position requires relocation to Grand County, Colorado.

Additional benefits and perks may apply based on regional offerings.

Key Responsibilities:

Integrated Marketing Planning:

• Develop annual marketing plans to drive revenue growth, in collaboration with senior marketing leadership.
• Create and maintain effective marketing calendars for diverse audiences.
• Implement integrated marketing and advertising strategies to achieve business goals.
• Lead key initiatives with strategic planning, project management, and cross-functional collaboration.
• Develop and execute compelling promotional campaigns.

Advertising & Paid Media:

• Provide strategic direction for media planning and audience targeting to achieve key performance indicators.
• Manage advertising deliverables, ensuring timely execution of campaigns.
• Analyze guest demographics, behaviors, and promotional effectiveness to optimize marketing efforts.
• Monitor campaign performance and provide data-driven recommendations for optimization.

Business Analytics & Growth:

• Conduct business analysis to identify trends, guest insights, and growth opportunities.
• Collaborate with internal teams and agencies to leverage data for marketing initiatives.
• Develop and present marketing performance reports with actionable recommendations.
• Implement approved optimizations based on business needs, creative performance, and market dynamics.

Budget Management:

• Manage marketing budgets in partnership with senior leadership.
• Oversee budget reconciliation, ensuring financial alignment and accountability.
• Provide budget reports and recommendations to senior marketing executives.

Leadership & Team Development:

• Lead, mentor, and develop a team of marketing professionals.
• Foster collaboration across departments to execute marketing strategies effectively.
• Promote a culture of innovation, accountability, and continuous improvement.

Required Qualifications:

• Proven experience in leading and coaching marketing teams.
• Extensive knowledge of advertising strategy, media planning, and campaign execution.
• Strong communication skills with the ability to collaborate cross-functionally.
• Analytical mindset with expertise in turning data insights into actionable strategies.
• Experience with project management tools such as Basecamp or Airtable.
• Understanding of brand identity and maintaining brand consistency across all channels.
• Highly organized, detail-oriented, and process-driven approach.
• Self-motivated, problem-solving mindset with strong business acumen.
• Passion for outdoor recreation and familiarity with the mountain lifestyle.

Education & Experience:

• Bachelor's degree in marketing or a related field preferred (or equivalent experience).
• 5-10 years of experience in marketing, with a focus on B2C strategies.
• Experience in hospitality, travel, or outdoor recreation industries is a plus.
• This role offers an exciting opportunity to blend professional expertise with a passion for the outdoors. If you are looking to elevate your marketing career while embracing the mountain lifestyle, we invite you to apply.