Red Bull Gruppe
Marketing Full-time
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. **Director, Culture Marketing **Red Bull North AmericaRESPONSIBILITIES **Areas that play to your strengths **All the responsibilities we'll trust you with: * Lead the development of a comprehensive, long-term Culture Marketing strategy aligned with Red Bull's global and regional business objectives.Serve as the primary thought leader and expert on cultural trends, ensuring the brand remains at the forefront of relevant cultural movements in music, dance, art, and social innovation.Identify new opportunities and innovations in culture marketing to enhance brand relevance and engagement.Collaborate with senior leadership across marketing, communications, sales, and brand teams to integrate culture initiatives within the broader marketing mix.Ensure that all cultural marketing initiatives resonate deeply with key consumer segments and drive measurable brand impact. * Oversee the strategic direction and execution of high-profile culture marketing events, ensuring flawless delivery, brand alignment, and business outcomes.Lead the planning and execution of flagship events, including Red Bull-owned and 3rd-party partnerships, with a focus on superior production, content creation, and product integration.Define success metrics for all projects and events, ensuring post-event analysis informs future strategies.Manage the budget for the culture marketing function, allocating resources to maximize impact and efficiency across the portfolio of programs.Guide regional teams in executing localized versions of global initiatives, ensuring consistency while allowing for regional customization. * Cultivate and manage relationships with high-level artists, influencers, opinion leaders, and key cultural stakeholders, fostering strong partnerships that enhance brand storytelling and relevance.Identify and activate influential culture creators to lead product trials, extend the brand's reach, and align their narratives with the brand's cultural vision.Secure partnerships that amplify the brand's role in key cultural movements, turning these opportunities into long-term strategic alliances. * Build, lead, and mentor a high-performing Culture Marketing team, fostering a collaborative, innovative, and forward-thinking work environment.Set clear objectives for the team and oversee the development of regional culture marketing plans to ensure alignment with global and national goals.Provide coaching and professional development opportunities for team members to ensure they grow into future leadership roles.Foster a culture of creativity, innovation, and accountability, ensuring the team is motivated and aligned with Red Bull's core values. * Work closely with cross-functional teams, including Brand, Communications, Partnerships, Sales, and Digital, to ensure integration and amplification of culture marketing initiatives.Partner with the Communications team to secure media coverage and storytelling opportunities that elevate the impact of culture marketing projects.Collaborate with the Brand team to ensure that all culture marketing initiatives are aligned with the overarching brand strategy and consumer engagement goals.10+ years of experience in marketing, with a strong focus on lifestyle, experiential, and culture-related marketing.
Experience developing and executing large-scale, innovative culture marketing programs.
Extensive experience in leading event production, particularly in live music, art, and other culture-related events.
Exceptional leadership skills with experience in managing and developing high-performing teams.
A history of delivering results in fast-paced, creative environments, with the ability to influence senior leadership.
Bachelor's degree or equivalent work experience Must be fluent in English; additional language skills an advantage * Travel 30-40% * Permanent * Benefits eligibleJOIN THE TEAM In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.This position is open to U.S.
citizens, U.S.
permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115,280 to $172,920 + cash incentives.
Actual salary offers may vary based on work experience.
The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc.
is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. **Director, Culture Marketing **Please note, your selection will only apply to the browser and device in which you made your selection.
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For further details on how we process your personal information, please see our Privacy Policy.User ID: 1bb35898-d4bc-4fa9-89b3-a883d51a0f04 Timestamp: -- **Marketing **label #J-18808-Ljbffr
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below. **Director, Culture Marketing **Red Bull North AmericaRESPONSIBILITIES **Areas that play to your strengths **All the responsibilities we'll trust you with: * Lead the development of a comprehensive, long-term Culture Marketing strategy aligned with Red Bull's global and regional business objectives.Serve as the primary thought leader and expert on cultural trends, ensuring the brand remains at the forefront of relevant cultural movements in music, dance, art, and social innovation.Identify new opportunities and innovations in culture marketing to enhance brand relevance and engagement.Collaborate with senior leadership across marketing, communications, sales, and brand teams to integrate culture initiatives within the broader marketing mix.Ensure that all cultural marketing initiatives resonate deeply with key consumer segments and drive measurable brand impact. * Oversee the strategic direction and execution of high-profile culture marketing events, ensuring flawless delivery, brand alignment, and business outcomes.Lead the planning and execution of flagship events, including Red Bull-owned and 3rd-party partnerships, with a focus on superior production, content creation, and product integration.Define success metrics for all projects and events, ensuring post-event analysis informs future strategies.Manage the budget for the culture marketing function, allocating resources to maximize impact and efficiency across the portfolio of programs.Guide regional teams in executing localized versions of global initiatives, ensuring consistency while allowing for regional customization. * Cultivate and manage relationships with high-level artists, influencers, opinion leaders, and key cultural stakeholders, fostering strong partnerships that enhance brand storytelling and relevance.Identify and activate influential culture creators to lead product trials, extend the brand's reach, and align their narratives with the brand's cultural vision.Secure partnerships that amplify the brand's role in key cultural movements, turning these opportunities into long-term strategic alliances. * Build, lead, and mentor a high-performing Culture Marketing team, fostering a collaborative, innovative, and forward-thinking work environment.Set clear objectives for the team and oversee the development of regional culture marketing plans to ensure alignment with global and national goals.Provide coaching and professional development opportunities for team members to ensure they grow into future leadership roles.Foster a culture of creativity, innovation, and accountability, ensuring the team is motivated and aligned with Red Bull's core values. * Work closely with cross-functional teams, including Brand, Communications, Partnerships, Sales, and Digital, to ensure integration and amplification of culture marketing initiatives.Partner with the Communications team to secure media coverage and storytelling opportunities that elevate the impact of culture marketing projects.Collaborate with the Brand team to ensure that all culture marketing initiatives are aligned with the overarching brand strategy and consumer engagement goals.10+ years of experience in marketing, with a strong focus on lifestyle, experiential, and culture-related marketing.
Experience developing and executing large-scale, innovative culture marketing programs.
Extensive experience in leading event production, particularly in live music, art, and other culture-related events.
Exceptional leadership skills with experience in managing and developing high-performing teams.
A history of delivering results in fast-paced, creative environments, with the ability to influence senior leadership.
Bachelor's degree or equivalent work experience Must be fluent in English; additional language skills an advantage * Travel 30-40% * Permanent * Benefits eligibleJOIN THE TEAM In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.This position is open to U.S.
citizens, U.S.
permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $115,280 to $172,920 + cash incentives.
Actual salary offers may vary based on work experience.
The base pay range is subject to change and may be modified.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc.
is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. **Director, Culture Marketing **Please note, your selection will only apply to the browser and device in which you made your selection.
To opt out of the targeted advertising or sale or sharing related to your email address or Account with us, please contact us through our .
For further details on how we process your personal information, please see our Privacy Policy.User ID: 1bb35898-d4bc-4fa9-89b3-a883d51a0f04 Timestamp: -- **Marketing **label #J-18808-Ljbffr