Adtalem Global Education is hiring: Director, Marketing Advertising & Media in M

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being, and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Job Description

Opportunity at a Glance

The Director of Marketing is responsible for the operations of the Marketing Department, including supervising a staff of marketing professionals, creating budgets, and developing strategies for marketing activities, as well as working with various institutional management levels.

The ideal candidate will combine a data-driven approach with creative thinking to develop, implement, and optimize high-impact advertising strategies across a diverse media ecosystem, including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.

Responsibilities

• Develop and oversee a comprehensive media strategy that spans the marketing funnel, aligning with Walden University's objectives for brand growth, lead generation, applications, and enrollment.
• Drive alignment on annual and quarterly media plans, ensuring alignment with finance and marketing analytic forecasts and incremental ROI targets.
• Lead the development and execution of test-and-learn roadmaps to continually refine media and creative performance.
• Oversee media and creative testing to identify high-performing assets and inform future creative strategies.
• Partner with agency and data & analytics teams to provide robust measurement frameworks for full-funnel media performance.
• Partner with creative and web teams to ensure strategic media and messaging alignment.
• Act as the primary liaison between Walden University and its agency partners.
• Foster strong internal partnerships across marketing, enrollment, and analytics teams.
• Lead media and landing page experiments including multi-panel and large-scale match market testing.
• Interface with leadership from admissions, student services, accreditation, operations, and finance as needed.
• Help hire, train, and manage a staff of marketing professionals.
• Create and review monthly and annual budgets.
• Perform other duties as assigned.
• Comply with all policies and standards.

Qualifications

• Bachelor's Degree preferably in business or marketing required.
• Master's Degree preferred.
• 10 years experience in a marketing management position required.
• Education or healthcare experiences preferred.
• Experience working in a complex or matrix environment required.
• PC skills in Microsoft Office, internet applications, and various marketing programs.
• Ability to work in a fast-paced, highly regulated environment.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong leadership and collaboration skills.
• Excellent written and verbal communication skills.

Knowledge, Skills And Abilities

• Strong analytical skills with experience in full-funnel measurement, attribution modeling, and optimization strategies.
• Familiarity with ad tech and media platforms, including DSPs, Google Ads, Meta Ads Manager, and analytic suites.
• Track record of structuring media and landing page experiments.
• Ability to travel - 10%.

Additional Information

In support of pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $175,761.85. Actual pay will be adjusted based on job-related factors permitted by law. Adtalem offers a robust suite of benefits including health, dental, vision, life and disability insurance, 401k Retirement Program + 6% employer match, and participation in Adtalem’s Flexible Time Off (FTO) Policy.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing
• Industries
• Education Management