Paramount Pictures is hiring: Director of Customer Marketing - SMB, Paramount Ad

Director of Customer Marketing - SMB, Paramount Advertising

Job ID: 42397

Location: New York, NY, US; San Francisco, CA, US; Hollywood, CA, US

Department: Marketing

Employment Type: Full-Time

Work Arrangement: Hybrid

As the Director of Customer Marketing, you will play a key role in driving customer engagement, retention, and growth for Paramount's SMB advertising clients. You will lead strategic marketing initiatives that connect SMB buyers and agencies with Paramount’s self-serve advertising solutions across our iconic portfolio of brands, including CBS, Paramount+, Pluto TV, and more.

In this role, you’ll lead marketing campaigns built to resonate with key verticals and agencies. This will range from thought leadership reports, webinars, vertical-specific narratives, agency retention initiatives, and more. You’ll be a critical connector between marketing, sales, design, and insights teams, ensuring cohesive messaging and impactful campaigns that contribute directly to business growth. This is a unique opportunity to shape how SMB advertisers succeed on one of the largest media platforms in the world.

Key Responsibilities:

• Define and lead our vertical marketing and agency marketing strategy with campaigns and content that speak directly to key verticals for our business.
• Work in partnership with our Insights team to develop thought leadership content, using first and third-party data.
• Lead customer engagement programs - both online (e.g., webinars) and offline (e.g., hosted dinners).
• Build our case study program by bringing SMB customer stories to life across paid and owned channels.
• Create various content types, including whitepapers, customer video interviews, landing pages, social assets, and sales collateral, and define the multi-channel distribution strategy, in partnership with channel owners.
• Manage multiple projects in parallel across a wide variety of XFN partners including Insights, Design, Sales, and adjacent Marketing teams.

Basic Qualifications:

• Proven experience (10+ years) developing scaled B2B marketing content and messaging strategies and shaping memorable B2B business brands.
• Have a portfolio to share that includes content, distribution strategy, and results of previous work.

Additional Qualifications:

• Entrepreneurial problem-solver capable of driving toward a solution with a high degree of autonomy.
• Skilled in project management, capable of leading and managing multiple projects simultaneously.
• Previous experience working for social or CTV advertising platforms preferred.
• Bachelor’s degree in Marketing, Business Administration, or related field.