Job Title: Marketing SpecialistDuration: 6+ months contract with possible extensionLocation: Horsham, PA- 19044(Free parking) & Minneapolis, MN -55402(No free parking)- Hybrid position3 days in office (flexible on which days)Hours 8:00am to 5:00pmJob Description:He/She/They will lead brand marketing execution and will be a part of the credit card digital marketing team. The ideal candidate will have experience developing strategy, execution, and reporting/analysis for digital advertising campaigns to acquire customers, generate revenue and create awareness for brand credit card products. He/She/They will be responsible for increasing online sales by driving qualified customers and prospects to digital platforms, meeting product profit and growth goals.Key Responsibilities:•Leads end-to-end paid media marketing initiatives for Brand driving strategy, implementation, and optimization.•Develops a holistic digital media strategy and manages cross functional team to execute against plans to reach success metrics.•Manages relationship with internal and external stakeholders, aligning on digital account goals and strategies, and reporting performance. Strong communication and presentation skills are key.•Analyze digital funnel performance to measure results and optimize funnel metrics.•Lead ongoing management and optimization of paid search, programmatic, display, paid social, digital audio, video, native and more.•Partner media agency to plan and coordinate strategy to achieve campaign goals and ensure all required tagging/tracking is completed accurately.•Reviews risk data related to product line(s) and ensures risks are effectively monitored and managed.•Ensures products meet state and federal regulatory requirements and coordinates legal review of all supporting collateral materials and documentation.•Plans, develops, and manages project/product budget.Preferred Skills/Experience:•Advanced understanding of digital marketing funnels•Experience with multi-touch attribution models and the ability to report and communicate results.•Management of digital campaigns in The Trade Desk, Display & Video 360, Search Ads 360, Facebook Business Manager, Pinterest, and/or similar platforms.•Experience working with Cross media or a similar digital media agency.•Excellent project management, leadership, and interpersonal skills.•Advanced marketing and marketing research skills.•Demonstrated knowledge of a competitive market.•Excellent verbal and written communication skills.•Excellent Excel and data manipulation skills.•Strong financial and competitive analysis and computer skills.•Strong presentation development and presenting skills.Basic Qualifications:•Bachelor's degree, or equivalent work experience.•Three or more years of related work experience.Responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives.Preferred Skills/Experience - Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant - Ability to complete projects on target, on time, and on budget - Able to take action based on information provided by leadership team and research data - Strong organizational, interpersonal and team building skills - Well-developed written and oral communication skills, including presentation skills - Proficient computer navigation skills using a variety of software packages.
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