Vice President Marketing and Communications

Vice President Marketing and Communications

The Vice President (VP) of Marketing and Communications for the Americas will be responsible for developing and executing the regional marketing and communications strategy, leading both corporate and product-focused initiatives to drive brand awareness, market penetration, and business growth. This senior leadership position will oversee marketing, public relations, internal communications, digital marketing, and corporate communications efforts across North America and Latin America.

The ideal candidate will have significant experience in the healthcare or medical device industries, with a proven track record of managing and executing complex, multi-market marketing and communications strategies. Fluency in both English and Spanish is a requirement.

• This position will require relocation to Greenville, North Carolina in Q4 2026
• Must be bilingual in English and Spanish

Responsibilities

Strategic Marketing Leadership:

• Develop and implement a comprehensive marketing and communications strategy across North America and Latin America, aligned with the company’s global goals and objectives.
• Oversee brand positioning, messaging, and marketing campaigns that resonate with diverse audiences across the region, ensuring consistency in the company’s vision and values.
• Lead the creation and execution of product and corporate marketing strategies to expand market share, drive revenue growth, and build long-term brand equity.
• Collaborate with senior leadership to integrate marketing and communication strategies with overall business objectives and regional sales strategies.
• Ensure alignment with global marketing & communication strategy while tailoring approaches for regional market dynamics.

Cross-Regional Leadership & Collaboration:

• Lead and mentor a diverse team of marketing and communications professionals across both North America and Latin America.
• Build strong partnerships with regional President, sales teams, product development, regulatory, and customer-facing teams to ensure alignment of marketing campaigns with business goals.
• Work with global marketing leadership to ensure that regional strategies align with broader corporate strategies and ensure consistency across markets.
• Lead market segmentation and customer research efforts to better understand the needs and preferences of different customer groups in North America and Latin America.
• Act as the bridge between Nipro Americas and Global Marketing, ensuring a seamless exchange of insights and strategies.
• Oversee digital marketing, social media, content development, and online reputation management across the Americas region.
• Contribute to strengthening the company’s online presence, including the website, social media, and email marketing, leveraging digital tools to build brand awareness and customer engagement.
• Drive innovation and best practices in digital marketing, ensuring measurable results and ROI for all campaigns.

Corporate Communications & Public Relations:

• Lead the corporate communications strategy, including internal and external communications, media relations, thought leadership, and corporate social responsibility efforts.
• Manage the company’s reputation in the media, engaging with journalists, industry analysts, and key stakeholders to position the company as a leader in healthcare and medical devices.
• Oversee crisis communications, ensuring that key messages are effectively communicated during challenging situations or issues.
• Develop and execute public relations strategies that support new product launches, corporate initiatives, and other significant events or milestones.
• Work closely with global corporate communications to maintain message alignment.

Language & Cultural Expertise:

• Ensure that all communications and marketing materials are culturally relevant, addressing the unique needs and preferences of both North American and Latin American markets.
• Leverage fluency in both English and Spanish to facilitate seamless communication across all regions, creating content that resonates across diverse cultural contexts. Portuguese proficiency is a plus!
• Lead the translation and localization of marketing materials, ensuring that they are both linguistically accurate and culturally appropriate.

Budget & Resource Management:

• Manage the marketing and communications budget for the Americas region, ensuring optimal allocation of resources to support regional marketing objectives.
• Monitor campaign performance and allocate resources effectively to maximize ROI and drive measurable business outcomes.

Performance Metrics & Reporting:

• Set clear KPIs and performance metrics to evaluate the effectiveness of marketing and communications activities in driving business results.
• Use data analytics and market insights to continuously optimize marketing strategies and report results to senior leadership.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree preferred).
• 10+ years of marketing and communications experience in the healthcare or medical device industry, with at least 5 years in a senior leadership role.
• Proven experience in managing multi-country or regional marketing and communications strategies, with a deep understanding of both North American and Latin American markets.
• Experience working in a large, international organization with a global or regional scope.
• Demonstrated success in brand management, digital marketing, public relations, and content strategy.
• Demonstrated success in managing multi-country marketing operations with both direct and indirect team structures.
• Strong understanding of healthcare regulations and the unique challenges of marketing medical devices or healthcare solutions.
• Experience with digital transformation, change management, marketing automation tools.

Skills/Knowledge Requirements

• Fluency in English and Spanish is required (both written and spoken).
• Exceptional leadership and team management skills with the ability to inspire, guide and unite a diverse team around the company’s purpose.
• Expertise in developing and executing integrated marketing campaigns that drive both brand awareness and revenue growth.
• Strong media relations and public speaking skills, with experience managing high-level external communications.
• Ability to navigate complex cultural nuances and develop regionally specific marketing materials.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
• Highly analytical with experience using data and analytics to measure and optimize marketing performance.

We offer a competitive salary plus benefits that include:

• Medical, Dental, Life Insurance and Employee Assistance Program
• 401K plan with company match
• Employee Referral Bonus
• Open and team-oriented work atmosphere
• Career development and advancement opportunities

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Strategy/Planning
• Industries
• Medical Equipment Manufacturing