Amazon
Account Based Marketing Mngr, Global Enterprise Marketing
Amazon, Seattle, Washington, us, 98127
Job ID: 2861382 | Amazon Web Services, Inc.
Amazon Web Services is seeking an analytical and results-focused individual to develop Account Based Marketing (ABM) Programs for top Enterprise customers. This role requires an individual with demonstrated experience in driving successful ABM programs, securing alignment with various cross-functional global sales and marketing stakeholders, and creating processes and resources that will enable our Field and Partner Marketing counterparts to execute ABM campaigns independently.
The following information provides an overview of the skills, qualities, and qualifications needed for this role. The Account-Based Marketing Manager role will hold four main responsibilities. This includes driving short-term ABM at-scale pilots that deliver results and demonstrate impact, developing the long-term strategy for distinct cohorts of priority customers, and aligning with the Global Campaigns team to implement ABM programs at a Global scale. The Account-Based Marketing Manager will also be responsible for enabling and educating Field Marketing, Partner Marketing, and Sales teams to support and run ABM at-scale programs, as well as developing and managing an ABM response mechanism which helps open doors and accelerates deals with priority accounts. The successful individual in this role will be collaborative, passionate, customer-centric, and a data-driven ABM practitioner who knows how to leverage 3P/1P purchase intent signals, effectively report on program effectiveness, and apply insight and intuition to determine the right pivots in strategy, pilots, and plan.
Key job responsibilities
Lead 36-month Account-Based Marketing strategy for a subset of priority Enterprise customers. Drive multi-channel (i.e. paid media, email, events, and sales outreach) ABM campaigns which leverage 1P and 3P account-based intent/interest signals, in coordination with cross-functional teams. Enable Field Marketing teams across Geos to apply scalable ABM programs to prioritized account sets, while providing ongoing support and guidance. Manage external agencies to design, execute, and support ABM campaigns and tactics. Work with other cross-functional marketing and sales teams to drive customer engagement and effectively report on results. Collaborate with marketing and sales operations to establish and improve marketing technology, process, and reporting capabilities which support a more account-based marketing approach. Provide insightful inputs into regular inspection mechanisms (i.e. Weekly/Monthly/Quarterly Business Reviews) while ensuring we are meeting program milestones and providing stakeholders/leadership visibility into program success and/or learnings.
BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience driving direction and alignment with cross-functional teams PREFERRED QUALIFICATIONS - Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile - Experience with various statistical techniques (regression analysis, coefficient correlation) Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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The following information provides an overview of the skills, qualities, and qualifications needed for this role. The Account-Based Marketing Manager role will hold four main responsibilities. This includes driving short-term ABM at-scale pilots that deliver results and demonstrate impact, developing the long-term strategy for distinct cohorts of priority customers, and aligning with the Global Campaigns team to implement ABM programs at a Global scale. The Account-Based Marketing Manager will also be responsible for enabling and educating Field Marketing, Partner Marketing, and Sales teams to support and run ABM at-scale programs, as well as developing and managing an ABM response mechanism which helps open doors and accelerates deals with priority accounts. The successful individual in this role will be collaborative, passionate, customer-centric, and a data-driven ABM practitioner who knows how to leverage 3P/1P purchase intent signals, effectively report on program effectiveness, and apply insight and intuition to determine the right pivots in strategy, pilots, and plan.
Key job responsibilities
Lead 36-month Account-Based Marketing strategy for a subset of priority Enterprise customers. Drive multi-channel (i.e. paid media, email, events, and sales outreach) ABM campaigns which leverage 1P and 3P account-based intent/interest signals, in coordination with cross-functional teams. Enable Field Marketing teams across Geos to apply scalable ABM programs to prioritized account sets, while providing ongoing support and guidance. Manage external agencies to design, execute, and support ABM campaigns and tactics. Work with other cross-functional marketing and sales teams to drive customer engagement and effectively report on results. Collaborate with marketing and sales operations to establish and improve marketing technology, process, and reporting capabilities which support a more account-based marketing approach. Provide insightful inputs into regular inspection mechanisms (i.e. Weekly/Monthly/Quarterly Business Reviews) while ensuring we are meeting program milestones and providing stakeholders/leadership visibility into program success and/or learnings.
BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience driving direction and alignment with cross-functional teams PREFERRED QUALIFICATIONS - Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile - Experience with various statistical techniques (regression analysis, coefficient correlation) Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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