Compliance & Risks
Job Title:
Global Marketing Director (Full Time)
The following information provides an overview of the skills, qualities, and qualifications needed for this role. Reports to:
Chief Executive Officer Location:
Atlanta, GA or North Carolina USA (Remote) or other East Coast location About Us: Compliance & Risks is the leading provider of market access and product compliance SaaS solutions and is recognized as the leading end-to-end global product compliance solution provider across the technology, consumer goods and retail, industrial goods and life sciences sectors. The company’s market leading SaaS platform, C2P, enables uninterrupted market access for enterprises selling products globally by monitoring and managing key product requirements, regulations and standards in their chosen markets. The C2P platform provides the world’s most comprehensive database of legislative information, insights and actions, linked to product workflows, to help clients bring products to markets faster with lower risk and ensure ongoing compliance. The company serves over 220+ global enterprise customers including: GE, Google, Nike, Amazon, Ikea, Bose, Tesla, Vaillant, Unisys, Samsung and Fujitsu. Our Values: All employees should continually promote legacy of Company Culture through demonstrating its values – 1. Trust 2. Respect 3. Winning Together 4. Innovation Compliance & Risks is an Equal Opportunities Employer. Purpose: We are seeking experienced Product-Led Growth (PLG) Marketing Director to spearhead our efforts in acquiring, activating, retaining and expanding users through our product experience. You will be a key driver in shaping our PLG strategy for new AI Products, building a scalable user journey that delights customers on a global scale, drives sustainable growth and will use a Jobs To Be Done (JTBD) framework. Responsibilities:
Define and implement a data-driven PLG strategy that encompasses user acquisition, activation, engagement, retention, and expansion across all our target markets. Lead with a growth hacking mindset and user empathy. Experimentation and rapid iteration are key to finding what drives product adoption and user engagement. Educate and evangelize the PLG approach across the organization, fostering a culture of data-driven decision-making and customer-centricity in all markets. Use the JTBD customer feedback process as part of your iterative discovery process which feeds into Product Development on a continuous basis. User Acquisition and Engagement Lead product valued based growth initiatives across all marketing channels to attract users to the product and experience it first hand. Experiment, measure and rapidly iterate to find out what drives product adoption and user engagement and acquisition. Design and optimize user onboarding flows, in-app messaging, and other product experiences to maximize user activation and engagement across different regions and cultures. Highlight the importance of smooth and engaging first time user experiences. Brand Management Develop and maintain a strong and consistent brand identity across all touchpoints. Lead a rebranding for the company and new product showing value. Monitor brand reputation and address any negative feedback, continuously iterate. Team Leadership and Management Build, manage, and develop a high-performing PLG global marketing team. Provide leadership, mentorship, and coaching to team members. Set performance expectations and goals for the team. Manage the marketing budget and allocate resources effectively. Analytics and Measurement Conduct tests, analyze data & adjust. Use performance market and attribution model techniques. Continuously test and iterate on different PLG initiatives across various markets, leveraging data and analytics to measure performance and identify region-specific opportunities for improvement. Establish key performance indicators (KPIs) to measure marketing success. Requirements:
Minimum of Bachelor’s degree in marketing, business administration, or related field. Must have 10 years plus performance marketing experience in B2B, hyper growth, product Led, SaaS companies. Scaling ARR from 20m in a product/market fit environment. Proven track record of developing and executing successful global product led marketing strategies. Strong understanding of digital marketing channels and technologies (Hubspot and Salesloft etc). Experience in guiding a marketing operations team to measure results. Experience in leading a marketing team but must like to roll up the sleeves. Have had experience of a SaaS product launch (PLG) and company rebranding. Ability to work effectively in a fast-paced, collaborative environment. Strong analytical and problem-solving skills. Have a growth hacking mindset. The Perks:
A competitive salary, company bonus, health insurance, pension, wellbeing programme. An exciting and dynamic role with career development opportunities and progression. The opportunity to work with talented and diverse team in an inclusive work environment. A learning culture where continued learning & development is supported and encouraged. Remote working options and a flexible environment that promotes wellness and work life balance. Company Highlights:
10-30% YoY revenue growth since 2017. Top private equity sponsorship from Luminate Capital Partners. 100,000+ regulations and standards on the platform. A market leading retention rate 87- 97%. We are a diverse team in Compliance & Risks and we are committed to building and promoting an inclusive place to work for everyone. We strive to attract and retain a diverse range of people into our organization. We aim to increase the diversity of our employee base by growing our diverse talent pipeline, including partnerships with organizations like Resilient Coders, Women who code, Women in Tech. We are committed to equality of opportunity for all employees, by promoting a work environment free from bullying, discrimination or harassment. Compliance & Risks is an equal opportunities employer.
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Global Marketing Director (Full Time)
The following information provides an overview of the skills, qualities, and qualifications needed for this role. Reports to:
Chief Executive Officer Location:
Atlanta, GA or North Carolina USA (Remote) or other East Coast location About Us: Compliance & Risks is the leading provider of market access and product compliance SaaS solutions and is recognized as the leading end-to-end global product compliance solution provider across the technology, consumer goods and retail, industrial goods and life sciences sectors. The company’s market leading SaaS platform, C2P, enables uninterrupted market access for enterprises selling products globally by monitoring and managing key product requirements, regulations and standards in their chosen markets. The C2P platform provides the world’s most comprehensive database of legislative information, insights and actions, linked to product workflows, to help clients bring products to markets faster with lower risk and ensure ongoing compliance. The company serves over 220+ global enterprise customers including: GE, Google, Nike, Amazon, Ikea, Bose, Tesla, Vaillant, Unisys, Samsung and Fujitsu. Our Values: All employees should continually promote legacy of Company Culture through demonstrating its values – 1. Trust 2. Respect 3. Winning Together 4. Innovation Compliance & Risks is an Equal Opportunities Employer. Purpose: We are seeking experienced Product-Led Growth (PLG) Marketing Director to spearhead our efforts in acquiring, activating, retaining and expanding users through our product experience. You will be a key driver in shaping our PLG strategy for new AI Products, building a scalable user journey that delights customers on a global scale, drives sustainable growth and will use a Jobs To Be Done (JTBD) framework. Responsibilities:
Define and implement a data-driven PLG strategy that encompasses user acquisition, activation, engagement, retention, and expansion across all our target markets. Lead with a growth hacking mindset and user empathy. Experimentation and rapid iteration are key to finding what drives product adoption and user engagement. Educate and evangelize the PLG approach across the organization, fostering a culture of data-driven decision-making and customer-centricity in all markets. Use the JTBD customer feedback process as part of your iterative discovery process which feeds into Product Development on a continuous basis. User Acquisition and Engagement Lead product valued based growth initiatives across all marketing channels to attract users to the product and experience it first hand. Experiment, measure and rapidly iterate to find out what drives product adoption and user engagement and acquisition. Design and optimize user onboarding flows, in-app messaging, and other product experiences to maximize user activation and engagement across different regions and cultures. Highlight the importance of smooth and engaging first time user experiences. Brand Management Develop and maintain a strong and consistent brand identity across all touchpoints. Lead a rebranding for the company and new product showing value. Monitor brand reputation and address any negative feedback, continuously iterate. Team Leadership and Management Build, manage, and develop a high-performing PLG global marketing team. Provide leadership, mentorship, and coaching to team members. Set performance expectations and goals for the team. Manage the marketing budget and allocate resources effectively. Analytics and Measurement Conduct tests, analyze data & adjust. Use performance market and attribution model techniques. Continuously test and iterate on different PLG initiatives across various markets, leveraging data and analytics to measure performance and identify region-specific opportunities for improvement. Establish key performance indicators (KPIs) to measure marketing success. Requirements:
Minimum of Bachelor’s degree in marketing, business administration, or related field. Must have 10 years plus performance marketing experience in B2B, hyper growth, product Led, SaaS companies. Scaling ARR from 20m in a product/market fit environment. Proven track record of developing and executing successful global product led marketing strategies. Strong understanding of digital marketing channels and technologies (Hubspot and Salesloft etc). Experience in guiding a marketing operations team to measure results. Experience in leading a marketing team but must like to roll up the sleeves. Have had experience of a SaaS product launch (PLG) and company rebranding. Ability to work effectively in a fast-paced, collaborative environment. Strong analytical and problem-solving skills. Have a growth hacking mindset. The Perks:
A competitive salary, company bonus, health insurance, pension, wellbeing programme. An exciting and dynamic role with career development opportunities and progression. The opportunity to work with talented and diverse team in an inclusive work environment. A learning culture where continued learning & development is supported and encouraged. Remote working options and a flexible environment that promotes wellness and work life balance. Company Highlights:
10-30% YoY revenue growth since 2017. Top private equity sponsorship from Luminate Capital Partners. 100,000+ regulations and standards on the platform. A market leading retention rate 87- 97%. We are a diverse team in Compliance & Risks and we are committed to building and promoting an inclusive place to work for everyone. We strive to attract and retain a diverse range of people into our organization. We aim to increase the diversity of our employee base by growing our diverse talent pipeline, including partnerships with organizations like Resilient Coders, Women who code, Women in Tech. We are committed to equality of opportunity for all employees, by promoting a work environment free from bullying, discrimination or harassment. Compliance & Risks is an equal opportunities employer.
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