Caterpillar Financial Services Corporation
Marketing & Communications Consultant
Caterpillar Financial Services Corporation, Chicago, Illinois, United States, 60290
Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
Job Summary:
Considering making an application for this job Check all the details in this job description, and then click on Apply. This role requires expertise in developing the strategy and implementation of channel optimization & activation, digital product marketing, campaign management, creative development, and communications. This role will be responsible for partnering with cross-functional teams to strategically align product marketing efforts with product goals. The role focuses on developing compelling product marketing strategies and materials to drive adoption, engagement, and highlight product value, while also supporting internal and external communication efforts. The role will lead development of all product marketing materials, including one-pagers, user guides, videos, email campaigns, etc. to grow user adoption and engagement. This includes tracking performance, metrics, and refining strategies to improve results. The successful candidate has a well-rounded set of skills that cover marketing and business development who can think both strategically but also execute tactically. Most importantly, the individual must be able to function autonomously and identify executable actions under some ambiguity but also take directions when required. What You Will Do: Develop and implement strategic product marketing plans for digital applications that align with business objectives and drive dealer and customer engagement.
Conduct market/competitive research to identify new opportunities and industry trends.
Establish metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement.
Maintain effective internal communications that discuss and align the marketing strategy to the changing organizational scenarios.
What You Will Have: A college degree or equivalent experience with 5-8 years of marketing experience.
Proficiency in the marketing communications discipline.
Graphic design background (comfortable with Photoshop and Adobe products).
PowerPoint experience.
Strong design and operational implementation skills.
Knowledge of the full Office 365 suite.
Exceptional writing and communication skills - you will be producing and presenting a lot of content.
Demonstrated success in working in a team-based, collaborative environment.
Proven ability to succeed in a fast-paced organization.
Strong interpersonal skills.
What You Will Get: Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. Additional Information: Flexible hybrid work environment. #LI-Hybrid #BI About Caterpillar Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Summary Pay Range: $106,194.25 - $165,840.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. Benefits: Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers. Posting Dates: March 5, 2025 - March 21, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Join our Talent Community.
#J-18808-Ljbffr
Considering making an application for this job Check all the details in this job description, and then click on Apply. This role requires expertise in developing the strategy and implementation of channel optimization & activation, digital product marketing, campaign management, creative development, and communications. This role will be responsible for partnering with cross-functional teams to strategically align product marketing efforts with product goals. The role focuses on developing compelling product marketing strategies and materials to drive adoption, engagement, and highlight product value, while also supporting internal and external communication efforts. The role will lead development of all product marketing materials, including one-pagers, user guides, videos, email campaigns, etc. to grow user adoption and engagement. This includes tracking performance, metrics, and refining strategies to improve results. The successful candidate has a well-rounded set of skills that cover marketing and business development who can think both strategically but also execute tactically. Most importantly, the individual must be able to function autonomously and identify executable actions under some ambiguity but also take directions when required. What You Will Do: Develop and implement strategic product marketing plans for digital applications that align with business objectives and drive dealer and customer engagement.
Conduct market/competitive research to identify new opportunities and industry trends.
Establish metrics to monitor and review the effectiveness of existing marketing strategies; suggesting necessary interventions for improvement.
Maintain effective internal communications that discuss and align the marketing strategy to the changing organizational scenarios.
What You Will Have: A college degree or equivalent experience with 5-8 years of marketing experience.
Proficiency in the marketing communications discipline.
Graphic design background (comfortable with Photoshop and Adobe products).
PowerPoint experience.
Strong design and operational implementation skills.
Knowledge of the full Office 365 suite.
Exceptional writing and communication skills - you will be producing and presenting a lot of content.
Demonstrated success in working in a team-based, collaborative environment.
Proven ability to succeed in a fast-paced organization.
Strong interpersonal skills.
What You Will Get: Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. Additional Information: Flexible hybrid work environment. #LI-Hybrid #BI About Caterpillar Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Summary Pay Range: $106,194.25 - $165,840.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. Benefits: Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers. Posting Dates: March 5, 2025 - March 21, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Join our Talent Community.
#J-18808-Ljbffr