Product Marketing Manager - Prescription Strategy

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments. We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. You will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts. Responsibilities

Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, and alpha/beta tests) to strengthen outcomes for product-market-fit. Create prescription product and commercialization strategy to drive product adoption & engagement. Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels. Serve as the subject matter expert on prescription wearer and channel needs and mindsets. Minimum Qualifications

7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields. Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies. Experience analyzing data, and translating to insights that support product development and go-to-market strategies. Experience working on projects that require innovative and analytical thinking and driving proven execution within a measurable and data-driven framework. Experience working with technical partners to translate between technical and consumer languages. Experience collaborating with external vendors and partners. Preferred Qualifications

Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often. Experience working with consumer electronics channels and retailers. MS or MBA degree. For those who live in or expect to work from California if hired for this position, please click here for additional information. Compensation $158,000/year to $223,000/year + bonus + equity + benefits

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Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Equal Employment Opportunity and Affirmative Action Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the

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