Ursus
JOB TITLE:
Sr. Omnichannel Marketing Manager
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description. LOCATION:
Pleasanton, CA (50% onsite) DURATION:
6 months RATE RANGE:
$55-$58/hr TOP 3 SKILLS: 8+ years of experience creating customer engagement strategy and roadmaps Experience with full-stack digital marketing technology tools and processes Ability to influence within and across internal stakeholders and partners POSITION SUMMARY: Join our client’s Omnichannel team in its mission to build delightful experiences that help deliver the right message, to the right buyer, at the right time. Our client is seeking a dynamic, data-driven marketing leader with deep expertise in digital marketing across a broad range of channels. This leader has a unique opportunity to create and influence digital experiences that build the digital brand and accelerate business initiatives. You will have the opportunity to direct and lead our omnichannel strategy, execution, and optimization for our key target personas and customer profiles. You will lead our digital customer journey and experience design efforts to create full-funnel customer-centric journeys that are data-driven, integrated marketing experiences which help accelerate demand and generate pipeline. You are a digital marketing leader who can run, integrate and optimize cross-channel programs. You have proven experience in digital marketing strategy and implementation. You work well across teams and enjoy building connections across people, processes and tools. You successfully manage these tools, processes, and have an understanding of best practices that help drive the omnichannel journey strategy forward. You have mastered planning, execution, and optimization across integrated channels. You're a customer advocate and champion. You have the ability to develop actionable insights from data in order to influence business decisions. You have the acumen to synthesize results from various sources of information to provide actionable recommendations. You can leverage our marketing technology stack to innovate the customer experience that helps create personalized and contextual interactions. You share and provide insights that support team-wide success. RESPONSIBILITIES: Create customer engagement strategy and roadmaps, including segmentation, touch-point analysis, channel coordination and measurement plans. Develop playbooks for omnichannel programs, integrated campaigns, and optimize these programs and campaigns across all channels. Guide and develop our audience segmentation strategy for account acquisition and set pipeline expectations for various campaigns. Drive strategic insights into how we connect audience data (i.e., intent data, device profiling, media segments, outbound lists, onsite behaviors, interactions with sales, etc) to enable precise targeting to build journeys that satisfy our buyer’s needs. Track digital initiatives to organization’s goals, including engagement, conversion, pipeline acceleration, revenue targets, and customer satisfaction metrics. Determine KPIs, reporting, and analytics to understand and optimize program drivers and impact. Assist with planning and orchestrating across teams, projects, and channel orchestration. Analyze and interpret analytics information, including behavioral results, to drive optimization of customers’ needs and alignment to regional goals. Identify new opportunities to deepen engagement and expansion with existing customers. Partner with sales, integrated marketing, ABM, segmentation experts, content marketers, channel managers, and testing and analytics teams to craft an extraordinary customer experience. Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative digital experiences. Monitoring, tracking, reporting of results and keeping leadership apprised of progress, challenges, and successes. QUALIFICATIONS: Deep knowledge of omnichannel marketing best practices and channel specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, etc. Experience with full-stack digital marketing technology tools and processes. (Such as Adobe, Eloqua, Marketo) Strong understanding of data management platforms. Experience driving Digital strategies that generate measurable demand. Previous experience in full cycle user journey design, implementation and optimization. Ability to influence within and across internal stakeholders and partners. Experience partnering with cross-functional teams and/or agency partners. Experience developing strategic plans, such as communication campaigns or go-to-market strategies. Experience leveraging data and trends to generate insights to understand buyer/prospect behavior. Experience in the B2B technology industry is preferred. IND123
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Sr. Omnichannel Marketing Manager
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description. LOCATION:
Pleasanton, CA (50% onsite) DURATION:
6 months RATE RANGE:
$55-$58/hr TOP 3 SKILLS: 8+ years of experience creating customer engagement strategy and roadmaps Experience with full-stack digital marketing technology tools and processes Ability to influence within and across internal stakeholders and partners POSITION SUMMARY: Join our client’s Omnichannel team in its mission to build delightful experiences that help deliver the right message, to the right buyer, at the right time. Our client is seeking a dynamic, data-driven marketing leader with deep expertise in digital marketing across a broad range of channels. This leader has a unique opportunity to create and influence digital experiences that build the digital brand and accelerate business initiatives. You will have the opportunity to direct and lead our omnichannel strategy, execution, and optimization for our key target personas and customer profiles. You will lead our digital customer journey and experience design efforts to create full-funnel customer-centric journeys that are data-driven, integrated marketing experiences which help accelerate demand and generate pipeline. You are a digital marketing leader who can run, integrate and optimize cross-channel programs. You have proven experience in digital marketing strategy and implementation. You work well across teams and enjoy building connections across people, processes and tools. You successfully manage these tools, processes, and have an understanding of best practices that help drive the omnichannel journey strategy forward. You have mastered planning, execution, and optimization across integrated channels. You're a customer advocate and champion. You have the ability to develop actionable insights from data in order to influence business decisions. You have the acumen to synthesize results from various sources of information to provide actionable recommendations. You can leverage our marketing technology stack to innovate the customer experience that helps create personalized and contextual interactions. You share and provide insights that support team-wide success. RESPONSIBILITIES: Create customer engagement strategy and roadmaps, including segmentation, touch-point analysis, channel coordination and measurement plans. Develop playbooks for omnichannel programs, integrated campaigns, and optimize these programs and campaigns across all channels. Guide and develop our audience segmentation strategy for account acquisition and set pipeline expectations for various campaigns. Drive strategic insights into how we connect audience data (i.e., intent data, device profiling, media segments, outbound lists, onsite behaviors, interactions with sales, etc) to enable precise targeting to build journeys that satisfy our buyer’s needs. Track digital initiatives to organization’s goals, including engagement, conversion, pipeline acceleration, revenue targets, and customer satisfaction metrics. Determine KPIs, reporting, and analytics to understand and optimize program drivers and impact. Assist with planning and orchestrating across teams, projects, and channel orchestration. Analyze and interpret analytics information, including behavioral results, to drive optimization of customers’ needs and alignment to regional goals. Identify new opportunities to deepen engagement and expansion with existing customers. Partner with sales, integrated marketing, ABM, segmentation experts, content marketers, channel managers, and testing and analytics teams to craft an extraordinary customer experience. Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative digital experiences. Monitoring, tracking, reporting of results and keeping leadership apprised of progress, challenges, and successes. QUALIFICATIONS: Deep knowledge of omnichannel marketing best practices and channel specific knowledge including SEO, SEM, display, programmatic, content marketing, social media, etc. Experience with full-stack digital marketing technology tools and processes. (Such as Adobe, Eloqua, Marketo) Strong understanding of data management platforms. Experience driving Digital strategies that generate measurable demand. Previous experience in full cycle user journey design, implementation and optimization. Ability to influence within and across internal stakeholders and partners. Experience partnering with cross-functional teams and/or agency partners. Experience developing strategic plans, such as communication campaigns or go-to-market strategies. Experience leveraging data and trends to generate insights to understand buyer/prospect behavior. Experience in the B2B technology industry is preferred. IND123
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