Metropolitan Council
Director, Strategic Communications & Engagement
Metropolitan Council, Minneapolis, Minnesota, United States, 55443
We are the Metropolitan Council, the regional government for the seven-county Twin Cities metropolitan area. We plan 30 years ahead for the future of the metropolitan area and provide regional transportation, wastewater, and housing services. More information about us on our website.
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.
We are committed to supporting a diverse workforce that reflects the communities we serve.
Metro Transit
is one of the country's largest transit systems, employs more than 3,000 people, and provided more than 47.5 million rides in 2024 that connect people, strengthen communities, and improve lives through an integrated network of bus and rail transportation and resources for those who carpool, vanpool, walk, or bike in the Twin Cities.
Metro Transit is seeking a Director of Strategic Communications and Engagement to lead marketing, creative services, communications, commuter programs, and community engagement teams. If you have experience in marketing, communications, public relations, or community relations and a passion for making a positive impact in the Twin Cities, we want to hear from you. Join us in shaping Metro Transit’s brand, strengthening community connections, and growing the transit system that keeps our metro moving. Strategic Leadership & Brand Management Listen and learn from our customers and community to shape communications and marketing strategies to ensure our services align with their needs, drive engagement, and create a meaningful, lasting impact. Collaborate with the General Manager and executive team to provide strategic guidance on public communications and branding, ensuring alignment with the agency’s strategic plan. Lead the creation and execution of short- and long-term marketing and communications strategies across print, digital, and social media platforms. Public Relations & Community Engagement Ensure community engagement efforts are integrated into Metro Transit’s broader communications strategy, reflecting the needs and interests of the diverse communities we serve. Oversee media relations, including interview preparation, press releases, and responses to inquiries. Direct the development of social media and website content to improve public engagement and awareness of Metro Transit. Oversee the design and evaluation of mechanisms for gathering and analyzing community feedback, incorporating public input into service improvements and communication strategies. Stakeholder & Relationship Management Foster positive relationships with community organizations, government agencies, and other key stakeholders to advance Metro Transit’s goals and improve public perception. Represent Metro Transit in meetings with external stakeholders and ensure internal representatives are well-prepared for community, government, and agency engagements. Identify opportunities for collaboration and ensure Metro Transit is effectively represented in regional and national opportunities. Team Leadership & Organizational Development Support and guide staff and managers, fostering a strong and effective team while encouraging innovation and continuous improvement. Develop and monitor work plans, performance goals, and objectives for communications, marketing, and community engagement teams. Data Driven Strategies & Resource Management Assess customer feedback, ridership trends, and other Metro Transit data to refine strategies and enhance customer satisfaction. Oversee the Marketing, Creative Services, Communications, and Community Affairs budget, ensuring resources are allocated effectively. Minimum Qualifications: Any of the following combinations of experience in business, communications, marketing, public relations, public administration, or closely related field and completed education in business, communications, marketing, public relations, public administration, or closely related field: High school diploma/GED with thirteen (13) years of experience, including five (5) years of management experience leading/directing staff, managing budgets, and overseeing departmental strategic planning. Associate's degree with eleven (11) years of experience, including five (5) years of management experience leading/directing staff, managing budgets, and overseeing departmental strategic planning. Bachelor’s degree with nine (9) years of experience, including five (5) years of management experience leading/directing staff, managing budgets, and overseeing departmental strategic planning. Master's degree or higher with seven (7) years of experience, including five (5) years of management experience leading/directing staff, managing budgets, and overseeing departmental strategic planning. Desired Qualifications: Strategic Communication & Public Engagement : Experience leading and managing crisis communications, media relations, and public-facing interactions. Marketing & Digital Strategy : Expertise in integrated marketing strategies, including digital, social media, and traditional media channels, to enhance public engagement and brand visibility. Government & Community Relations : Knowledge of local and state government operations, public administration, and public relations. Leadership & Organizational Management : Experience in leadership or management roles, including serving as a key spokesperson. Budget Management & Data-Driven Decision-Making : Strong analytical skills to assess performance metrics, ridership data, and customer feedback to refine communication and outreach strategies. What you can expect from us: We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area. We encourage our employees to develop their skills through on-site training and tuition reimbursement. We provide a competitive salary, excellent benefits, and a good work/life balance. Union/Grade:
Non-Represented/Grade M FLSA Status:
Exempt Safety Sensitive:
No
What your work environment would be: You would perform your work in a standard office setting. Work may sometimes require travel between your primary work site and other sites. What steps the recruitment process involves: We review your minimum qualifications. We review work record evaluations for ATU employees. We rate your education and experience. We conduct a structured panel interview. We conduct a selection interview. IMPORTANT: If you make a false statement or withhold information, you may be barred from job consideration.
The Metropolitan Council is an Equal Opportunity, Affirmative Action, and veteran-friendly employer. The Council is committed to a workforce that reflects the diversity of the region and strongly encourages persons of color, members of the LGBTQ community, individuals with disabilities, women, and veterans to apply. If you have a disability that requires accommodation during the selection process, please email HR-OCCHealth@metc.state.mn.us.
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Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.
We are committed to supporting a diverse workforce that reflects the communities we serve.
Metro Transit
is one of the country's largest transit systems, employs more than 3,000 people, and provided more than 47.5 million rides in 2024 that connect people, strengthen communities, and improve lives through an integrated network of bus and rail transportation and resources for those who carpool, vanpool, walk, or bike in the Twin Cities.
Metro Transit is seeking a Director of Strategic Communications and Engagement to lead marketing, creative services, communications, commuter programs, and community engagement teams. If you have experience in marketing, communications, public relations, or community relations and a passion for making a positive impact in the Twin Cities, we want to hear from you. Join us in shaping Metro Transit’s brand, strengthening community connections, and growing the transit system that keeps our metro moving. Strategic Leadership & Brand Management Listen and learn from our customers and community to shape communications and marketing strategies to ensure our services align with their needs, drive engagement, and create a meaningful, lasting impact. Collaborate with the General Manager and executive team to provide strategic guidance on public communications and branding, ensuring alignment with the agency’s strategic plan. Lead the creation and execution of short- and long-term marketing and communications strategies across print, digital, and social media platforms. Public Relations & Community Engagement Ensure community engagement efforts are integrated into Metro Transit’s broader communications strategy, reflecting the needs and interests of the diverse communities we serve. Oversee media relations, including interview preparation, press releases, and responses to inquiries. Direct the development of social media and website content to improve public engagement and awareness of Metro Transit. Oversee the design and evaluation of mechanisms for gathering and analyzing community feedback, incorporating public input into service improvements and communication strategies. Stakeholder & Relationship Management Foster positive relationships with community organizations, government agencies, and other key stakeholders to advance Metro Transit’s goals and improve public perception. Represent Metro Transit in meetings with external stakeholders and ensure internal representatives are well-prepared for community, government, and agency engagements. Identify opportunities for collaboration and ensure Metro Transit is effectively represented in regional and national opportunities. Team Leadership & Organizational Development Support and guide staff and managers, fostering a strong and effective team while encouraging innovation and continuous improvement. Develop and monitor work plans, performance goals, and objectives for communications, marketing, and community engagement teams. Data Driven Strategies & Resource Management Assess customer feedback, ridership trends, and other Metro Transit data to refine strategies and enhance customer satisfaction. Oversee the Marketing, Creative Services, Communications, and Community Affairs budget, ensuring resources are allocated effectively. Minimum Qualifications: Any of the following combinations of experience in business, communications, marketing, public relations, public administration, or closely related field and completed education in business, communications, marketing, public relations, public administration, or closely related field: High school diploma/GED with thirteen (13) years of experience, including five (5) years of management experience leading/directing staff, managing budgets, and overseeing departmental strategic planning. Associate's degree with eleven (11) years of experience, including five (5) years of management experience leading/directing staff, managing budgets, and overseeing departmental strategic planning. Bachelor’s degree with nine (9) years of experience, including five (5) years of management experience leading/directing staff, managing budgets, and overseeing departmental strategic planning. Master's degree or higher with seven (7) years of experience, including five (5) years of management experience leading/directing staff, managing budgets, and overseeing departmental strategic planning. Desired Qualifications: Strategic Communication & Public Engagement : Experience leading and managing crisis communications, media relations, and public-facing interactions. Marketing & Digital Strategy : Expertise in integrated marketing strategies, including digital, social media, and traditional media channels, to enhance public engagement and brand visibility. Government & Community Relations : Knowledge of local and state government operations, public administration, and public relations. Leadership & Organizational Management : Experience in leadership or management roles, including serving as a key spokesperson. Budget Management & Data-Driven Decision-Making : Strong analytical skills to assess performance metrics, ridership data, and customer feedback to refine communication and outreach strategies. What you can expect from us: We offer the opportunity to make a difference and positively influence the Twin Cities metropolitan area. We encourage our employees to develop their skills through on-site training and tuition reimbursement. We provide a competitive salary, excellent benefits, and a good work/life balance. Union/Grade:
Non-Represented/Grade M FLSA Status:
Exempt Safety Sensitive:
No
What your work environment would be: You would perform your work in a standard office setting. Work may sometimes require travel between your primary work site and other sites. What steps the recruitment process involves: We review your minimum qualifications. We review work record evaluations for ATU employees. We rate your education and experience. We conduct a structured panel interview. We conduct a selection interview. IMPORTANT: If you make a false statement or withhold information, you may be barred from job consideration.
The Metropolitan Council is an Equal Opportunity, Affirmative Action, and veteran-friendly employer. The Council is committed to a workforce that reflects the diversity of the region and strongly encourages persons of color, members of the LGBTQ community, individuals with disabilities, women, and veterans to apply. If you have a disability that requires accommodation during the selection process, please email HR-OCCHealth@metc.state.mn.us.
#J-18808-Ljbffr