Swatch Marketing Director - Corporate

The Company Swatch embraces the values that coexist in the worlds of art, design, fashion and technology; and lends to them its own spark of creativity. Thus, Swatch is considered a canvas upon which a myriad of expressions have been applied. Cutting edge style, trend setting looks and technology friendly accents have all added to the amazement of owning a Swatch. Job Description : As the Marketing Director with Swatch Group, U.S., the position will be responsible for supporting the Marketing efforts in the U.S. including but not limited to: responsible for project management (work-back) and weekly meeting coordination, preparation of Annual marketing objectives, strategies and development of annual master marketing plan, develop and maintain annual marketing budget, oversee elements of approved co-op plans to ensure plans are executed, and manage executional elements of the brands Events. Responsibilities: Daily management of brand marketing activities and ongoing development of marketing department staff members Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services Manage annual marketing budget Constant communication with headquarters for approvals on expenditures, and planned media Oversees advertising and promotion activities including print, online, electronic media, and direct mail Attending industry trade shows and events as required Acting as a brand ambassador as required Evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions Production & coordination of ad materials; working with advertising agencies on ad buys Monitors competitor products, sales and marketing activities Controlling, Reporting and Budgeting of Marketing activities of all departments (retail, wholesale/third party retailers, visual and Ecommerce) on a monthly, and quarterly basis Negotiate production costs with vendors Responsible for overseeing all Project sheets, and I.O’s for marketing department Manage monthly creative change out for company owned billboards and all print and outdoor advertising Oversee development and activations surrounding Swatch Club Evaluate incoming proposals regarding media, sponsorship opportunities and vendors Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events Professional Requirements: Bachelor’s degree in a related field required. Masters or MBA is a plus. At least 8 plus years in the marketing field or a similar role is required Must be proficient in Microsoft Office (Outlook, Word, Excel & Powerpoint) with an ability to learn company specific programs and software Must have experience with SAP, Photoshop, InDesign and Illustrator is highly desired Must have the ability to work cooperatively with staff inside and outside of the department Must have excellent verbal and written communication skills; strong interpersonal skills Must be able to sustain level of professionalism; friendly demeanor Prior experience in a luxury goods organization is a plus Must be organized, accurate, thorough, and able to monitor work for quality Must be able to demonstrate an ability to handle multiple projects and details simultaneously Must be able to operate with flexibility in the presence of shifting priorities and deadlines Strong self-motivation, tact, diplomacy and a clear, courteous and professional manner when dealing with the public Must be willing and able to travel on behalf of the brand up to 50% of the time Benefits Program: Excellent health, dental and vision insurance (eligible 1st of the month following 30 days; generous employer contribution) Immediate participation in the 401(k) and 100% vested employer match after one year Company paid life insurance and Long Term Disability 18 PTO days per year, 23 PTO after 5 years 7 days per year extended paid time for medical, parental and military leave Holiday pay Voluntary Flexible Spending Account, Short Term Disability, Accident/Hospital Indemnity insurance Employee product discount Internal transfer and growth potential $500 Employee Referral Bonuses Job Location:

United States (Florida), 703 Waterford Way, Suite 450, 33126, Miami FL Company Address:

The Swatch Group (U.S.) Inc. 800 Waterford Way Suite 1000 Miami, FL 33126 USA Seniority level:

Mid-Senior level Employment type:

Full-time Job function:

Marketing and Sales Industries:

Retail Luxury Goods and Jewelry and Retail

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