Head of Brand & Content Job at Invest with Roots in Atlanta

Get AI-powered advice on this job and more exclusive features. Who We Are Roots is redefining real estate investing with a never before seen resident-centric model. We’re totally reshaping the tenant-landlord relationship by offering residents the chance to not just rent but partner in the property they live in. This is not rent-to-own; this is the first ever own-while-you-rent program! Our innovative “Live In It Like You Own It” program is about more than just providing a place to live; it’s about fostering a sense of community and financial empowerment. By intertwining investment opportunities and resident engagement we have proven that this model truly does do good by the residents, and performs quite well for our Investors. Roots is committed to making a positive impact and helping millions of people build wealth through real estate. We believe that a win-win ecosystem is the only type worth building! Our Why We fundamentally believe that everyone should have an opportunity to build wealth. This belief is what guides our mission of giving everyone the opportunity to build wealth and secure their financial future through investment in real estate. In pursuit of our mission we will help 1 Million people grow wealth by breaking down the barriers to real estate investment for the masses, and making real estate as easy to invest in as the stock market. Why We Need You As we scale, we’re looking for a Head of Brand & Content to bring all things brand, content, and voice in-house—creating a cohesive, engaging, and impactful experience across every touchpoint. This is a B2C-focused role, ideal for a strategic yet hands-on content leader who understands how to build trust and engagement with retail investors and a broader consumer audience. You’ll be responsible for crafting and executing a content strategy that speaks directly to our investors and community—owning our brand voice, messaging, and storytelling across social media, website content, investor education, email marketing, and beyond. If you have experience in financial services, real estate investment, or mission-driven brands, and a passion for community-driven growth and social impact, we’d love to hear from you. What You’ll Do Own Our Voice & Messaging – Develop a compelling, consistent brand voice that speaks directly to retail investors and everyday consumers Content Strategy & Execution – Lead the development of investor-facing content, including blog articles, educational resources, email campaigns, and social media Social Media & Community Engagement – Manage and grow our social presence, ensuring we’re engaging with our audience in a meaningful way Investor & Customer Communications – Ensure all communications—from website copy to investor updates—are clear, compelling, and aligned with our mission Quality Assurance – Establish content standards and review all key materials to maintain quality and consistency Cross-Functional Collaboration – Work closely with leadership, marketing, and product teams to align messaging across the company Data & Insights – Use analytics and engagement metrics to refine our content strategy and optimize performance Who You Are B2C-Driven Storyteller – You understand how to connect with consumers and retail investors through clear, engaging, and inspiring content Strategic & Hands-On – You can develop high-level brand strategy while also creating content and managing execution Financial Services or Real Estate Investment Experience – You understand how to simplify complex financial topics and make them accessible to everyday investors Social Media Savvy – You know how to build and engage communities online Mission-Driven – You’re passionate about financial empowerment, real estate investment, and making a social impact Startup-Minded – You thrive in a fast-paced, high-growth environment and can build processes from scratch Qualifications 7+ years of experience in brand, content, or marketing leadership roles with a strong B2C focus Proven track record in building and managing a brand’s voice and content strategy across multiple channels Strong storytelling skills—able to craft compelling narratives that engage consumers and build brand trust Experience leading content strategy across social media, website, blog, email marketing, and investor education Leadership experience, with the ability to manage content teams, freelancers, or agencies Analytical mindset—comfortable using engagement metrics, audience insights, and content performance data to refine strategies Experience in financial services, real estate investment, or mission-driven brands is a plus Our Values Accountability: We take our responsibilities seriously and always stay transparent Student Mentality: Continuous learning and growth are at our core Driven: We strive to exceed expectations. We aim for excellence in everything we do Fairness: We’re committed to equitable treatment for everyone Great Stewards: We manage our resources and relationships with care and responsibility Fun and Fearless: We face challenges with a positive and bold spirit. We challenge each other, the status quo, and “how it’s always been done” At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued. #J-18808-Ljbffr