Senior Partner Marketing Manager

OverviewThe Americas Global Partner Solutions (GPS) Go-To-Market (GTM) team is looking for a Senior Partner Marketing Manager to own channel partner Go-To-Market that delivers success of the Azure Cloud Solution Provider and Consumed Revenue business. You will drive to these outcomes by landing GTM plans and executing initiatives and investments that deliver world-class Return of Investment (RoI). In this role, you will ensure our GTM investments support key Solution Area priorities as prioritized by the Region and ensure they meet the business objectives and partner priorities of the Americas region. As part of this role, you will work closely with Americas and World Wide GTM, GPS Channel Sales, GPS Leadership, Segment Sales, and Sales Enablement & Operations (SE&O). The Americas Global Partner Solutions (GPS) is focused on building the most profitable and impactful partner ecosystem in the world. We help our partners build innovative technical solutions, develop their technical skills & abilities, and successfully sell & deploy with our joint customers. If you're looking for an impactful and strategic role that helps shape the Americas Partner Channel, this may be the opportunity for you. The Americas GPS organization plays a critical role in Microsoft's cloud growth and empowering the digital transformation for customers and partners in the Americas region. The GTM team within the Americas GPS organization is accountable for landing GTM, Marketing and Partner investments across all partner channels and customer segments. This role will report into the leader of the Azure Partner Channels & Small, Medium, Enterprise & Channels (SME&C) GTM team although you will work closely across and extensive stakeholder map to lead and orchestrate the Channel Partner GTM plan. Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. Growth mindset encourages each of us to lean in and learn what matters most to our customers, to create the foundational knowledge that enables us to make customer-first decisions in everything we do. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission. ResponsibilitiesStrategic Planning Synthesizes and consolidates information gathered from research (e.g., industry best practices, sales information, etc.) in order to inform and design partner strategy and to gain competitive insights. Seeks potential opportunities involved with specific partner collaborations to enable others to conduct risk analyses. Executes, creates, and/or drives solutions strategies/content roadmaps (e.g., product, enablement, recruit, incentives/investments) with new or existing partners and internal/external stakeholders (e.g., Partner Development Manager [PDM], Channel Manager) based on research and deep understanding of the partner's financials and strategic priorities, as well as business, industry, and competitive landscapes. Provides input on partner marketing plans and market opportunities and supports the management of planning activities against scorecard metrics and goals. Maps partner capabilities and priorities with Microsoft goals and strategies to help ensure strategic alignment. Influences across a regional leadership team to help drive strategic action. In partnership with internal counterparts and sales teams, leverages data to build data-driven solution area strategy including growth targets, partner capacity, projections (e.g., reach, frequency, yield targets), and capability to co-sell and capitalize on market opportunities. Go-To-Market Planning Executes, develops, and/or drives marketing strategies to ensure market, channel, and partner readiness for new solution/offering launch. Collaborates across cross-functional teams to execute on solution/offering launch strategies within a go-to-market planning cycle to ensure full-funnel marketing. Continuously optimizes and owns and delivers consistent experiences within the partner/channel by leveraging marketing materials and toolkits to execute on-time and align to budget. Partner Experience Supports the development and mutual creation of new partner capabilities and opportunities through partner experiences to help provide a competitive advantage and to land key product messages with partners. Measures the impact of end-to-end partner experiences through a co-marketing and partner standpoint, as well as evaluating return on investment (ROI). Ensures, executes, and accelerates partner-to-partner collaboration of marketing activities to build impact of partner experiences and programs. Business Operations Plans, manages, and is accountable for allocated marketing funds and budget spend in collaboration with agencies and partners to help ensure allocated budget is properly spent, while considering mutual business objectives and goals with partners. Contributes to the investment process by helping to identify and executing on new/existing business opportunities to drive strategic impact for Microsoft (e.g., revenue upside, new device growth, optimization of investment buckets). Monitors and tracks business investments of the partner to ensure that they correctly utilize allocated budgets and establishes return on investment (ROI) and related benchmarks to ensure performance goals are met. Complies with budgeting and investing practices to ensure alignment with expectations regulations. Ensures privacy, brand, marketing funding, statement of work, store-specific developer policies, and marketing proof of execution compliance of products, processes, programs, and policies are followed across teams and functions. Seeks exceptions to policies with appropriate Corporate, External, and Legal Affairs (CELA) stakeholders. Analytics and Insights Consumes and interprets data and metrics to complete analyses. Identifies trends in partner and competitive data to help assess the impact of a campaign/project. Helps to change and adapt partner strategies based on feedback and evaluation of data. Relationship Building Owns/drives trusted executive-level partner marketing relationships in order to work towards mutual business objectives and alignment to partner's priorities to establish trust and credibility. Advises and informs partners on best practices through deep solution area knowledge. Ensures effective communication of marketing messages and product/program incentive changes through and to partners and within a communication channel. Identifies gaps in current partner capabilities and capacity and drives plans to address gaps to build partner capability and capacity and drive partner sharing. Collaborates with cross-functional stakeholders to market products and enhance offerings. Builds trust and credibility in new and existing relationships with internal teams, while applying expertise to cross-functional and partner teams. Identifies and works to connect customer/partner opportunities with internal stakeholders (e.g., product management, category, business development, sales) through partner capability sharing, and advocates for the customers/partners to internal teams. Thought Leadership Uses deep marketing/industry expertise to provide feedback to cross-team stakeholders and partners on how products and processes may be improved to simplify product optimizations and workflow or better serve partners/customers or internal stakeholders. Shares and may scale successes, thought leadership, opportunities for improvement, best practices, and learnings internally and externally as appropriate (e.g., case studies, industry events, training contributions). Sales Plays Leads the mapping of accounts with partner solutions and sales plays by identifying sales plays aligned to co-sell prioritized partners. Drives demand generation to build partner co-sell pipeline through solution area sales plays execution and with partner-to-partner (P2P) interactions. Other Embody our culture and values