OCTI Management
OCTI Management, a leading e-commerce growth company specializing in the expansion and acquisition of D2C brands in industries such as men's fashion, skincare, and related sectors, is seeking a strategic, creative, and results-driven Creative Marketing Manager to lead our paid media, content, and influencer marketing initiatives.
Our Core Values
Be Open & Honest • Transparency is essential-always telling the truth. • Integrity is our foundation-no shortcuts, no cover-ups. • Trust is earned through consistency and credibility.
Get Things Done Right • Take ownership, be self-motivated, and execute with precision. • Accountability and commitment drive us to excellence. • We go the extra mile-no egos, just outcomes.
Be Leaders, Create Leaders • Leadership is about inspiring and empowering others. • Lead with empathy, respect, and care for those around you. • Create leaders, not followers-build a legacy of empowerment.
Learn, Apply, Grow, Repeat • Constantly push boundaries, embrace innovation. • Adapt quickly, think big, and never stop learning. • Growth is continuous-act boldly and efficiently to evolve.
Position Overview
The Creative Marketing Manager will be responsible for developing and executing high-impact paid media strategies, influencer collaborations, and engaging content that stops the scroll and drives customer action. This role requires a balance of analytical thinking, creative vision, and influencer engagement to ensure that our paid media campaigns are not just effective, but visually compelling and psychologically engaging.
Key Responsibilities
Creative Strategy & Influencer Marketing • Lead the development of creative briefs that inspire compelling digital content. • Collaborate with influencers, content creators, and creative teams to produce high-converting assets. • Leverage insights on customer psychology and behavior to craft attention-grabbing campaigns. • Ensure brand consistency and visual storytelling across all marketing efforts.
Paid Media Management • Develop and execute paid media strategies across Meta, Google Ads, and TikTok. • Manage monthly ad budgets and optimize for maximum ROAS and conversion rates. • Track performance metrics and adjust strategies based on data-driven insights. • Implement A/B testing and continuously optimize creative assets for improved engagement.
Social Media & Content Management • Oversee organic and paid social media strategies to amplify brand awareness. • Manage influencer partnerships, user-generated content (UGC), and content collaborations. • Monitor analytics to track engagement, sentiment, and conversion impact.
Analytics & Data-Driven Decision Making • Develop and present comprehensive performance reports for all digital marketing channels. • Analyze campaign data to identify trends, insights, and optimization opportunities. • Track and report on conversion rates, customer acquisition cost (CAC), and lifetime value (LTV). • Conduct competitive analysis and ensure our marketing stays ahead of industry trends.
Requirements
Bachelor's degree in Marketing, Business, or a related field. 5+ years of experience in e-commerce marketing, preferably in-house (not agency). Proven track record in managing paid media campaigns (Meta, Google, TikTok). Strong experience in email marketing platforms (Klaviyo preferred). Demonstrated ability to create compelling marketing campaigns that drive engagement. Experience collaborating with influencers to create branded content. Proficiency in Google Analytics, Meta Business Suite, and e-commerce analytics tools. Experience working with Shopify. Preferred Qualifications
Certifications in Google Ads, Meta Blueprint, or similar platforms. Experience with marketing automation tools. Prior success in scaling paid media campaigns with compelling creative assets. The Ideal Candidate Will Have:
Creative vision combined with a data-driven marketing mindset. The ability to tell a story through advertising and content. Strong project management and organizational skills. A passion for influencer marketing and understanding consumer behavior. Analytical thinking with a strategic approach to digital marketing. A strong sense of curiosity, always seeking to test, learn, and improve. Benefits
Competitive salary with performance-based bonuses. Professional development opportunities to enhance skills and career growth. 100% Remote work in a dynamic, fast-paced environment. A collaborative, innovative culture that values creativity and results.
Our Core Values
Be Open & Honest • Transparency is essential-always telling the truth. • Integrity is our foundation-no shortcuts, no cover-ups. • Trust is earned through consistency and credibility.
Get Things Done Right • Take ownership, be self-motivated, and execute with precision. • Accountability and commitment drive us to excellence. • We go the extra mile-no egos, just outcomes.
Be Leaders, Create Leaders • Leadership is about inspiring and empowering others. • Lead with empathy, respect, and care for those around you. • Create leaders, not followers-build a legacy of empowerment.
Learn, Apply, Grow, Repeat • Constantly push boundaries, embrace innovation. • Adapt quickly, think big, and never stop learning. • Growth is continuous-act boldly and efficiently to evolve.
Position Overview
The Creative Marketing Manager will be responsible for developing and executing high-impact paid media strategies, influencer collaborations, and engaging content that stops the scroll and drives customer action. This role requires a balance of analytical thinking, creative vision, and influencer engagement to ensure that our paid media campaigns are not just effective, but visually compelling and psychologically engaging.
Key Responsibilities
Creative Strategy & Influencer Marketing • Lead the development of creative briefs that inspire compelling digital content. • Collaborate with influencers, content creators, and creative teams to produce high-converting assets. • Leverage insights on customer psychology and behavior to craft attention-grabbing campaigns. • Ensure brand consistency and visual storytelling across all marketing efforts.
Paid Media Management • Develop and execute paid media strategies across Meta, Google Ads, and TikTok. • Manage monthly ad budgets and optimize for maximum ROAS and conversion rates. • Track performance metrics and adjust strategies based on data-driven insights. • Implement A/B testing and continuously optimize creative assets for improved engagement.
Social Media & Content Management • Oversee organic and paid social media strategies to amplify brand awareness. • Manage influencer partnerships, user-generated content (UGC), and content collaborations. • Monitor analytics to track engagement, sentiment, and conversion impact.
Analytics & Data-Driven Decision Making • Develop and present comprehensive performance reports for all digital marketing channels. • Analyze campaign data to identify trends, insights, and optimization opportunities. • Track and report on conversion rates, customer acquisition cost (CAC), and lifetime value (LTV). • Conduct competitive analysis and ensure our marketing stays ahead of industry trends.
Requirements
Bachelor's degree in Marketing, Business, or a related field. 5+ years of experience in e-commerce marketing, preferably in-house (not agency). Proven track record in managing paid media campaigns (Meta, Google, TikTok). Strong experience in email marketing platforms (Klaviyo preferred). Demonstrated ability to create compelling marketing campaigns that drive engagement. Experience collaborating with influencers to create branded content. Proficiency in Google Analytics, Meta Business Suite, and e-commerce analytics tools. Experience working with Shopify. Preferred Qualifications
Certifications in Google Ads, Meta Blueprint, or similar platforms. Experience with marketing automation tools. Prior success in scaling paid media campaigns with compelling creative assets. The Ideal Candidate Will Have:
Creative vision combined with a data-driven marketing mindset. The ability to tell a story through advertising and content. Strong project management and organizational skills. A passion for influencer marketing and understanding consumer behavior. Analytical thinking with a strategic approach to digital marketing. A strong sense of curiosity, always seeking to test, learn, and improve. Benefits
Competitive salary with performance-based bonuses. Professional development opportunities to enhance skills and career growth. 100% Remote work in a dynamic, fast-paced environment. A collaborative, innovative culture that values creativity and results.