The O'Connor Group
Marketing & Social Media Manager
The O'Connor Group, Phila, Pennsylvania, United States, 19117
Job Description
MARKETING & SOCIAL MEDIA MANAGER
About Winnie Capital
Winnie Capital is guided by the principle of "doing well by doing good." Our portfolio spans media, apparel, agriculture, food and beverage, and commercial real estate development. In all our ventures, we prioritize quality over quantity, believing excellence is our key differentiator in the marketplace.
Position Summary
Winnie Capital seeks a dynamic Marketing and Social Media Manager to develop and execute compelling content strategies across our diverse brand portfolio. The ideal candidate will demonstrate agility, creativity, and strategic thinking while maintaining our commitment to quality and positive impact.
Key Responsibilities:
Lead organic content strategy, planning, and execution for multiple brands under the Winnie Capital umbrella Spearhead ideation, conception, creation, and execution of all social content across relevant brand channels Proactively manage social performance across paid, earned, and owned channels Respond with real-time content at the "speed of culture" as needs arise across various brands and businesses Storyboard, shoot, edit, and produce social content, including live coverage during relevant brand events and experiences Identify, engage, and manage content partners on photography, videography, and graphic design as needed Drive consumer and community engagement with external partners, including brand activations and in-person experiences Lead influencer and seeding strategy across various brands to drive earned awareness and incentivize trial/purchase Develop and execute email/CRM strategy for various Winnie Capital brands Requirements
Qualifications:
Bachelor's degree in Marketing, Communications, or related field 3-5 years of experience in social media management and content creation Demonstrated ability to develop and execute successful social media campaigns Proficiency with social media platforms, analytics tools, and content creation software Strong creative abilities with experience in visual storytelling Excellent written and verbal communication skills Ability to work independently and collaboratively in a fast-paced environment Physical Requirements:
As our first ever Social Media Manager, you'll be the digital voice of our brands across several platforms. This position is a full-time, on-site role based in our vibrant Philadelphia office, Monday through Friday, 9 a.m. - 5 p.m. You'll be at the epicenter of our growth, crafting content that engages, entertains, and builds our community. Occasional evening and weekend work may be required. Ability to travel to brand events and experiences as needed Capacity to stand, walk, and actively participate during brand activations Benefits
Competitive salary commensurate with experience Professional development opportunities Opportunity to contribute to mission-driven brands making positive community impact Flexible benefits package available based on needs
About Winnie Capital
Winnie Capital is guided by the principle of "doing well by doing good." Our portfolio spans media, apparel, agriculture, food and beverage, and commercial real estate development. In all our ventures, we prioritize quality over quantity, believing excellence is our key differentiator in the marketplace.
Position Summary
Winnie Capital seeks a dynamic Marketing and Social Media Manager to develop and execute compelling content strategies across our diverse brand portfolio. The ideal candidate will demonstrate agility, creativity, and strategic thinking while maintaining our commitment to quality and positive impact.
Key Responsibilities:
Lead organic content strategy, planning, and execution for multiple brands under the Winnie Capital umbrella Spearhead ideation, conception, creation, and execution of all social content across relevant brand channels Proactively manage social performance across paid, earned, and owned channels Respond with real-time content at the "speed of culture" as needs arise across various brands and businesses Storyboard, shoot, edit, and produce social content, including live coverage during relevant brand events and experiences Identify, engage, and manage content partners on photography, videography, and graphic design as needed Drive consumer and community engagement with external partners, including brand activations and in-person experiences Lead influencer and seeding strategy across various brands to drive earned awareness and incentivize trial/purchase Develop and execute email/CRM strategy for various Winnie Capital brands Requirements
Qualifications:
Bachelor's degree in Marketing, Communications, or related field 3-5 years of experience in social media management and content creation Demonstrated ability to develop and execute successful social media campaigns Proficiency with social media platforms, analytics tools, and content creation software Strong creative abilities with experience in visual storytelling Excellent written and verbal communication skills Ability to work independently and collaboratively in a fast-paced environment Physical Requirements:
As our first ever Social Media Manager, you'll be the digital voice of our brands across several platforms. This position is a full-time, on-site role based in our vibrant Philadelphia office, Monday through Friday, 9 a.m. - 5 p.m. You'll be at the epicenter of our growth, crafting content that engages, entertains, and builds our community. Occasional evening and weekend work may be required. Ability to travel to brand events and experiences as needed Capacity to stand, walk, and actively participate during brand activations Benefits
Competitive salary commensurate with experience Professional development opportunities Opportunity to contribute to mission-driven brands making positive community impact Flexible benefits package available based on needs