Honeywell
The future is what we make it.
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.
That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries.
Are you ready to help us make the future?
The Sr. Customer Marketing Manager role will help lead marketing efforts for Honeywell Building Management Systems (BMS) to drive demand. You will manage, execute and oversee offering-, vertical- and region-focused events, campaigns and digital marketing activities. Collaborating closely with sales and offering teams, this role requires a keen understanding of BMS needs to create targeted marketing campaigns, as well as analyzing campaign performance and customer data to identify opportunities for optimizations and improvements. This role requires a blend of analytical and creative skills to effectively communicate our value proposition to key customer segments.
As a manager, you will work with the team create campaign strategies, ensure on-time campaign launches, optimize campaigns, drive a digital-first mindset among the team, and align campaigns to business goals. The ideal candidate will have experience with end user B2B customer marketing, emerging digital channels with a keen eye for creative-driven solutions and brings attention to detail with a customer-first mindset to their work.
KEY RESPONSIBILITIES
Create and implement customer marketing strategies aligned to BMS business objectives
Work with Offering Management to identify target customer segments and create customized messaging to deliver on offering value propositions
Develop, execute and oversee integrated marketing campaigns across various channels, including digital, social media and events
Maintain high knowledge of BMS offerings to oversee content development including brochures, case studies, whitepapers, etc.
Help enable the team to optimize digital campaigns including overall campaign infrastructure and execution including SEO, SEM, paid media and nurture campaigns
Support successful execution of key channel/customer events
Manage BMS campaign reporting including monthly, quarterly and annual reporting
Oversee budget management to ensure on-budget execution of programs
Work with BA CM center of excellences to ensure proper support for BMS campaign including creative services, social and digital teams
Manage a team of up to six direct reports
Work with external communications to amplify marketing campaigns
Managing agency resources and relationships
Compensation & Benefits:
Incentive Eligible
Base Salary Range: $140,000-$175,000
For benefits information please visit https://benefits.honeywell.com/.
Current employees may visit HR Direct.
YOU MUST HAVE
Six plus years’ experience in customer marketing or related roles with a proven track record of developing and executing successful marketing strategies
At least two years’ experience using PowerPoint, Marketo and SFDC
WE VALUE
Bachelor's degree in marketing, communications or a related field or equivalent experience
Ability to work collaboratively in a fast-paced environment
Previous people and program management experience
Strong understanding of customer segmentation and marketing strategies
Excellent written, verbal and presentation communication skills
Proficiency in analytics tools and marketing automation software
Exceptional attention to detail with the ability to plan to achieve successful results
Ability to successfully interact with all levels of management as well as a diverse workforce
Evaluate issues in a logical, analytical and pragmatic way
Track record in delivering on key performance indicators and goals
Positive attitude and willingness to embrace change
Ability to travel as needed
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.
That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings smart and safe and even making it possible to breathe on Mars. Working at Honeywell isn’t just about developing cool things. That’s why all our employees enjoy access to dynamic career opportunities across different fields and industries.
Are you ready to help us make the future?
The Sr. Customer Marketing Manager role will help lead marketing efforts for Honeywell Building Management Systems (BMS) to drive demand. You will manage, execute and oversee offering-, vertical- and region-focused events, campaigns and digital marketing activities. Collaborating closely with sales and offering teams, this role requires a keen understanding of BMS needs to create targeted marketing campaigns, as well as analyzing campaign performance and customer data to identify opportunities for optimizations and improvements. This role requires a blend of analytical and creative skills to effectively communicate our value proposition to key customer segments.
As a manager, you will work with the team create campaign strategies, ensure on-time campaign launches, optimize campaigns, drive a digital-first mindset among the team, and align campaigns to business goals. The ideal candidate will have experience with end user B2B customer marketing, emerging digital channels with a keen eye for creative-driven solutions and brings attention to detail with a customer-first mindset to their work.
KEY RESPONSIBILITIES
Create and implement customer marketing strategies aligned to BMS business objectives
Work with Offering Management to identify target customer segments and create customized messaging to deliver on offering value propositions
Develop, execute and oversee integrated marketing campaigns across various channels, including digital, social media and events
Maintain high knowledge of BMS offerings to oversee content development including brochures, case studies, whitepapers, etc.
Help enable the team to optimize digital campaigns including overall campaign infrastructure and execution including SEO, SEM, paid media and nurture campaigns
Support successful execution of key channel/customer events
Manage BMS campaign reporting including monthly, quarterly and annual reporting
Oversee budget management to ensure on-budget execution of programs
Work with BA CM center of excellences to ensure proper support for BMS campaign including creative services, social and digital teams
Manage a team of up to six direct reports
Work with external communications to amplify marketing campaigns
Managing agency resources and relationships
Compensation & Benefits:
Incentive Eligible
Base Salary Range: $140,000-$175,000
For benefits information please visit https://benefits.honeywell.com/.
Current employees may visit HR Direct.
YOU MUST HAVE
Six plus years’ experience in customer marketing or related roles with a proven track record of developing and executing successful marketing strategies
At least two years’ experience using PowerPoint, Marketo and SFDC
WE VALUE
Bachelor's degree in marketing, communications or a related field or equivalent experience
Ability to work collaboratively in a fast-paced environment
Previous people and program management experience
Strong understanding of customer segmentation and marketing strategies
Excellent written, verbal and presentation communication skills
Proficiency in analytics tools and marketing automation software
Exceptional attention to detail with the ability to plan to achieve successful results
Ability to successfully interact with all levels of management as well as a diverse workforce
Evaluate issues in a logical, analytical and pragmatic way
Track record in delivering on key performance indicators and goals
Positive attitude and willingness to embrace change
Ability to travel as needed
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.