Tbwa Chiat/Day Inc
Senior Director, Strategic Communications
Tbwa Chiat/Day Inc, Washington, District of Columbia, us, 20022
Senior Director, Strategic Communications New York (Remote)
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. Job Title:
Senior Director, Strategic Communications Department:
Communications and Brand Marketing Location:
Remote / New York City, or Washington, DC Metro Areas Only Reports to:
EVP, Communications and Brand Marketing Classification:
Exempt Position type:
Full-Time Employee Pay Band:
$106,000 - $146,000 Blue Star Families is a growing non-profit (Military Service Organization (MSO) with a history of delivering innovative solutions. We're the team that senior DoD leaders seek out when they want ground truth on issues facing our military families. Our team members are motivated individuals that help each other do remarkable things for military families to bridge the civilian-military divide every day. We deliver first-class solutions that transform the military experience for military family members. We operate in an agile arena where great minds come together to make life better for military members and their families. We focus on data-driven insights while understanding the value of spirited storytelling. And we do all this in a highly flexible, virtual environment with great benefits! Our diverse and inclusive environment fosters a sense of belonging among our team resulting in innovative and creative decision-making. Are you ready to make a difference for the families of those who serve our great nation? We are the ideal match for the innovator, the out-of-the-box, strategic thinker who understands the value of social impact. General Description The Senior Director, Strategic Communications is responsible for the development and execution of comprehensive external and internal communications programs that support and advance the mission and goals of Blue Star Families (BSF). The Senior Director leads national and chapter level communications programs, branded campaigns, events communication, design and collateral production, and brand standards. This position requires a detail-oriented, hands-on leader with extensive experience in public and media relations, brand building, brand identity, social media, persuasive writing, PR agency and graphic design management, and team leadership. *The Senior Director of Strategic Communications must reside in the New York City or Washington D.C. metro area. Key Job Functions Develop and implement strategic PR plans and campaigns to enhance Blue Star Families’ national visibility and brand reputation. Secure and manage high-profile media interviews, spokesperson opportunities, and media training for key BSF spokespeople. Develop relationships with media outlets and reporters to further the organization’s narrative across military and civilian media. Serve as BSF’s main point of contact (POC) for fielding media inquiries. Manage day-to-day PR/media support with PR agency and ensure effective alignment with BSF’s communications team. Develop goals and metrics around earned media that advance organizational priorities and achieve measurable outcomes. Write communications content including talking points, key messages, press releases, presentations, impact reports, website content, social media, video storyboards/scripts, blogs, and podcasts. Apply creativity to editorial approach, applying out-of-the-box thinking to communications and PR efforts. Lead civilian/public (non-member) social media strategy, execution, measurement, and engagement across all BSF social channels. Lead the creation, curation, and distribution of engaging social content, ensuring content aligns with brand voice, values, and organizational strategy. Monitor BSF social media trends and analytics to refine communication and engagement approaches, and enhance overall communication effectiveness. Lead BSF’s design, collateral production, and brand standards ensuring effective planning and timely execution, compelling deliverables, and brand alignment. Stay informed of developments in communications, public relations, brand marketing, social media, nonprofit management, and the military community. Manage and guide the work of the communications team and various supporting contractors and consultants. Create and manage an effective project management system that tracks key communications activities to ensure timely delivery and effective results. Develop and maintain evaluation systems to measure the goals and progress of the Communications team. As the Communications team lead, effectively manage and guide the development and growth of staff members. Perform other duties as assigned. Desired Experience, Skills & Background 7-10 years of experience across corporate communications, public/media relations, social/digital, and brand management, preferably in the private sector. 3+ years of experience managing an in-house communications team and external agencies/vendors. Bachelor’s degree in communications, PR, marketing, or a related field; a graduate degree is preferred. Superior storytelling and writing skills, and experience in multiple forms of persuasive writing for social and traditional media channels. Must be a skilled and experienced media spokesperson across all mediums. Proven experience developing and executing measurably successful PR/communications, social media, and brand building plans and programs. Expertise developing and managing budgets, and hiring, training, developing, supervising, and appraising staff. Ability to manage multiple projects simultaneously. A passion for the military community and the Blue Star Families’ mission. Experience with membership-driven organizations. Occasional travel and ability to work nights, weekends, and holidays. Physical ability to lift and carry supplies and equipment up to 30 lbs. More About Blue Star Families Blue Star Families empowers military and Veteran families to thrive by connecting them with their civilian neighbors — both people and organizations — to create strong communities of mutual support. We believe we're all stronger when we take care of one another. Our groundbreaking research is raising the nation's awareness of the unique challenges of military family life. With the help of neighbors across the country, Blue Star Families is overcoming the isolation and alienation of frequent moves, deployments, and reduced support from the government. Our innovative programs are solving specific challenges for military families, including fighting economic insecurity with resources that foster spouse career development, creating family strength with rich family programming, and providing critical peer support for caregivers, whose numbers are only increasing. Blue Star Families is a registered 501(c)(3) nonprofit organization. EEO Policy Blue Star Families is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Why Blue Star Families? Virtual/remote nonprofit organization that moves with you (position specific) Excellent benefits (403(b) with matching, Flexible Spending, Life Insurance, Short-Term Disability, Communications Allowance, and more) Permanent Change of Station (PCS) Leave for Active Duty Military Spouses On-the-job professional development training Front-line opportunity to positively impact the military experience Workplace flexibility Apply for this job #J-18808-Ljbffr
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. Job Title:
Senior Director, Strategic Communications Department:
Communications and Brand Marketing Location:
Remote / New York City, or Washington, DC Metro Areas Only Reports to:
EVP, Communications and Brand Marketing Classification:
Exempt Position type:
Full-Time Employee Pay Band:
$106,000 - $146,000 Blue Star Families is a growing non-profit (Military Service Organization (MSO) with a history of delivering innovative solutions. We're the team that senior DoD leaders seek out when they want ground truth on issues facing our military families. Our team members are motivated individuals that help each other do remarkable things for military families to bridge the civilian-military divide every day. We deliver first-class solutions that transform the military experience for military family members. We operate in an agile arena where great minds come together to make life better for military members and their families. We focus on data-driven insights while understanding the value of spirited storytelling. And we do all this in a highly flexible, virtual environment with great benefits! Our diverse and inclusive environment fosters a sense of belonging among our team resulting in innovative and creative decision-making. Are you ready to make a difference for the families of those who serve our great nation? We are the ideal match for the innovator, the out-of-the-box, strategic thinker who understands the value of social impact. General Description The Senior Director, Strategic Communications is responsible for the development and execution of comprehensive external and internal communications programs that support and advance the mission and goals of Blue Star Families (BSF). The Senior Director leads national and chapter level communications programs, branded campaigns, events communication, design and collateral production, and brand standards. This position requires a detail-oriented, hands-on leader with extensive experience in public and media relations, brand building, brand identity, social media, persuasive writing, PR agency and graphic design management, and team leadership. *The Senior Director of Strategic Communications must reside in the New York City or Washington D.C. metro area. Key Job Functions Develop and implement strategic PR plans and campaigns to enhance Blue Star Families’ national visibility and brand reputation. Secure and manage high-profile media interviews, spokesperson opportunities, and media training for key BSF spokespeople. Develop relationships with media outlets and reporters to further the organization’s narrative across military and civilian media. Serve as BSF’s main point of contact (POC) for fielding media inquiries. Manage day-to-day PR/media support with PR agency and ensure effective alignment with BSF’s communications team. Develop goals and metrics around earned media that advance organizational priorities and achieve measurable outcomes. Write communications content including talking points, key messages, press releases, presentations, impact reports, website content, social media, video storyboards/scripts, blogs, and podcasts. Apply creativity to editorial approach, applying out-of-the-box thinking to communications and PR efforts. Lead civilian/public (non-member) social media strategy, execution, measurement, and engagement across all BSF social channels. Lead the creation, curation, and distribution of engaging social content, ensuring content aligns with brand voice, values, and organizational strategy. Monitor BSF social media trends and analytics to refine communication and engagement approaches, and enhance overall communication effectiveness. Lead BSF’s design, collateral production, and brand standards ensuring effective planning and timely execution, compelling deliverables, and brand alignment. Stay informed of developments in communications, public relations, brand marketing, social media, nonprofit management, and the military community. Manage and guide the work of the communications team and various supporting contractors and consultants. Create and manage an effective project management system that tracks key communications activities to ensure timely delivery and effective results. Develop and maintain evaluation systems to measure the goals and progress of the Communications team. As the Communications team lead, effectively manage and guide the development and growth of staff members. Perform other duties as assigned. Desired Experience, Skills & Background 7-10 years of experience across corporate communications, public/media relations, social/digital, and brand management, preferably in the private sector. 3+ years of experience managing an in-house communications team and external agencies/vendors. Bachelor’s degree in communications, PR, marketing, or a related field; a graduate degree is preferred. Superior storytelling and writing skills, and experience in multiple forms of persuasive writing for social and traditional media channels. Must be a skilled and experienced media spokesperson across all mediums. Proven experience developing and executing measurably successful PR/communications, social media, and brand building plans and programs. Expertise developing and managing budgets, and hiring, training, developing, supervising, and appraising staff. Ability to manage multiple projects simultaneously. A passion for the military community and the Blue Star Families’ mission. Experience with membership-driven organizations. Occasional travel and ability to work nights, weekends, and holidays. Physical ability to lift and carry supplies and equipment up to 30 lbs. More About Blue Star Families Blue Star Families empowers military and Veteran families to thrive by connecting them with their civilian neighbors — both people and organizations — to create strong communities of mutual support. We believe we're all stronger when we take care of one another. Our groundbreaking research is raising the nation's awareness of the unique challenges of military family life. With the help of neighbors across the country, Blue Star Families is overcoming the isolation and alienation of frequent moves, deployments, and reduced support from the government. Our innovative programs are solving specific challenges for military families, including fighting economic insecurity with resources that foster spouse career development, creating family strength with rich family programming, and providing critical peer support for caregivers, whose numbers are only increasing. Blue Star Families is a registered 501(c)(3) nonprofit organization. EEO Policy Blue Star Families is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Why Blue Star Families? Virtual/remote nonprofit organization that moves with you (position specific) Excellent benefits (403(b) with matching, Flexible Spending, Life Insurance, Short-Term Disability, Communications Allowance, and more) Permanent Change of Station (PCS) Leave for Active Duty Military Spouses On-the-job professional development training Front-line opportunity to positively impact the military experience Workplace flexibility Apply for this job #J-18808-Ljbffr