Sr Manager, Yahoo Finance Global Growth & Product Marketing

Sr Manager, Yahoo Finance Global Growth & Product Marketing (Finance)

Yahoo Finance is the world's #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 150M visitors globally each month, representing over $20 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms.

About the Role

We are looking for a Senior Growth & Product Marketing Manager with a strong background in subscriptions growth and product marketing to join our team and drive the success of Yahoo Finance. This role will be crucial in redefining our paid media strategies for subscriptions and leading our go-to-market marketing plans across an exciting roadmap of global feature, product, and partnership launches.

Position Overview

The Senior Growth & Product Marketing Manager will be responsible for developing the strategy for off-site marketing plans, including performance media, app store and conversion rate optimization, and go-to-market plans that drive growth, enhance product positioning, and support overall business objectives for our subscriptions business and beyond.

Key Responsibilities:

• Develop and implement comprehensive off-site growth and go-to-market strategies that align with business goals and drive product adoption.
• Conduct market research to understand customer needs, market trends, and the competitive landscape to identify opportunities and threats.
• Design paid growth marketing campaigns and go-to-market campaigns to acquire and engage customers.
• Define and articulate clear positioning and messaging for products.
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
• Track and report on key performance marketing metrics to evaluate the effectiveness of marketing initiatives.
• Maintain an always-on, iterative test-and-learn strategy with consistent reporting on key insights.
• Manage the team's paid media budget.
• Partner with consumer insights and product management to integrate user-experience feedback in marketing and product updates.
• Work closely with a variety of internal stakeholders to ensure alignment and timely execution for growth and product marketing launches.
• Use analytics and customer feedback to provide actionable insights and recommendations to inform product development and marketing strategies.
• Manage in-house or external creative/media partners on execution of performance marketing campaigns.

Qualifications:

• 9+ years of experience in growth and product marketing; subscriptions experience preferred.
• Proven track record of developing and executing successful product marketing, go-to-market, and growth campaigns.
• Demonstrated ability to make data-driven decisions and leverage data insights to inform marketing strategies.
• A strong commitment to a customer-centric approach.
• Exceptional strategic thinking and problem-solving abilities.
• Ability to articulate complex marketing strategies clearly and persuasively.
• An innovative mindset with a history of implementing creative marketing campaigns that deliver results.
• Excellent organizational skills and experience working in a fast-paced, collaborative environment.
• Proficiency in marketing automation tools and analytics platforms.
• Great teammate with outstanding interpersonal skills.
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.