Social Media Specialist Job at Graham Healthcare Group in Nashville

Graham Healthcare Group provided pay range

This range is provided by Graham Healthcare Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $75,000.00/yr

Additional compensation types

Annual Bonus

Compensation

$70,000.00 - $75,000.00

10% Annual Bonus

Job Description

Graham Healthcare Group is looking for a Social Media Specialist to join our dynamic team. The role of the Social Media Specialist is to help strategize and execute marketing initiatives on behalf of Graham Healthcare Group entities and any new mergers and acquisitions. Marketing initiatives in this capacity include social and digital presences across channels regarding brand awareness, lead generation, ecommerce sales, recruitment reputation, and more. The Social Media Specialist will report to the Senior Marketing Manager and collaborate with multiple teams in the organization and leaders within our portfolio.

Our high value rewards package:

• Up to 22 paid holiday and personal days off in year one
• Company funded pension
• DailyPay: Access your money when you want it!
• Industry-leading 360 You benefits program
• Company paid emotional health and wellness support for you and your family
• Adoption assistance
• Access to Ramsey SmartDollar

Certain benefits may vary based on your employment status.

What you’ll do in this role:

• Execute social strategy to drive increased engagement, brand advocacy, ecomm sales, and recruitment and job interest.
• Establish and meet KPIs and provide monthly reporting on goals.
• Develop and execute innovative social cross-platform programming on Instagram, TikTok, Facebook, Pinterest, Threads, LinkedIn, Glassdoor, Indeed, Google My Business, and emerging platforms.
• Gather UGC from employee networks, catalog, and leverage on social platforms.
• Create and direct visual presence on social media platforms while maintaining a strong visual personality and style guide.
• Develop monthly content calendars across channels based on goals including visual assets and captions.
• Schedule all content and monitor channel comments and DMs to reply within company standards.
• Collaborate with the Talent & Community team to create optimal influencer content strategy for owned social channels.
• Work with support and operational teams to address inquiries and escalate complaints as needed.
• Analyze competitor activity on an ongoing basis to inform the social strategy.

We are looking for a Social Media Specialist with:

• Degree in Marketing, Communication, or related field
• 4 or more years of experience in a similar capacity
• Previous agency experience thriving in a fast-paced environment
• Passion for quality content and creativity
• Ability to prioritize tasks based on importance and time required to complete
• Proven track record of delivering quality assets within established timelines
• Ability to collaborate with teams while executing independently
• Compliance with company core competencies and values
• Proficiency in Microsoft Office (Word/Excel/PowerPoint)
• Experience with native social platforms and third-party monitoring and scheduling tools (e.g., Sprout Social, Hootsuite, etc.)

We are an equal opportunity employer and value diversity at our company.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Hospitals and Health Care