B2C Public Relations Manager

Looking for a new opportunity to join a team of smart go-getters, work with some of the industry’s top consumer tech companies, and build on Cutline’s culture of heart, hustle and fun? If you love what you do, care for the people you work with, and want to feed your interest in consumer tech, new media and pop culture, we want to talk.

Cutline is a fast-paced consumer tech PR agency with teammates on both coasts and we are looking for someone to support our NYC office. Our clients are some of the world’s most innovative consumer technology companies. They are startups and giants alike that are challenging the status quo—changing how we interact and express ourselves, how we stay healthy, how we shop, even how we travel.

SKILLS & ATTRIBUTES

• You’re the day-to-day client contact
• You anticipate client needs
• You ensure account goals are met
• You stay on top of trends and issues relevant to clients and their industries and make recommendations to proactively leverage the information
• You manage/mentor account coordinators, account executives and senior account executives
• You’re focused on maximizing results for your clients
• You demonstrate curiosity and initiative in technology, digital media, marketing, and creative
• You are a proactive and positive driver of the agency’s culture, image, and brand

KEY RESPONSIBILITIES

Account Management & Client Relations

• You’re developing domain expertise critical to the practice that drives strategy for both existing clients and new business prospects
• You’re able to manage smaller accounts or large programs within bigger accounts with little oversight from the senior team and you meet or exceed all deadlines
• You’re the day-to-day contact for clients on your accounts, you’ve built a strong foundation of trust with them and they see you as an expert in your field
• You effectively drive internal team meetings and client meetings
• You play a strong role in annual, quarterly, and monthly client planning meetings
• You ensure both monthly and long-term goals are set and met for all accounts
• You’re always looking for ways to show value, give meaningful counsel and demonstrate creativity to your clients; you strive to do more than is required or expected in your role; without being asked, you do things for clients and teams that help drive campaigns or programs forward
• You’re able to connect the dots across a client’s programs and campaigns, and you’re starting to think a few steps ahead of the client and beyond what they have asked of us
• You look for ways to think bigger and integrate interdisciplinary ideas (marketing, media, content, social, influencer) where it will advance the client’s goals and play the client-facing role while working behind the scenes with other team members
• You stay on top of industry trends pertinent to the client’s industry and provide insightful recommendations on how to proactively leverage the information
• You proactively and consistently bring new ideas to the table — for clients and/or internal teams or committees
• You’re vocal in internal meetings and internal communications, sharing ideas across your client channels as well as agency channels

People Development

• You’re becoming a strong mentor/coach and oversee the work of each person on your account teams to ensure client goals are met
• You’re able to manage team members, helping them identify and monitor goals that will further their career
• You provide direct, constructive feedback and coaching to teammates; you’re able to communicate about difficult topics in a diplomatic and respectful way
• You play a strong role in the recruiting process, ensure the success of hires, and help provide a smooth and successful onboarding experience

Media Relations

• You play an instrumental role in driving media relations campaigns that shape clients’ reputations and help them achieve their business objectives
• You have very strong media relations skills and a real passion for coverage; you also have established media relationships
• You work closely with the team to maximize media attention for key announcements and proactive campaigns
• You help both our internal team and clients brainstorm new ideas to effectively drive coverage
• You’re learning how to handle crisis media issues and manage through challenges
• You oversee ongoing analyst relations by ensuring periodic briefings with key analysts

Content Development

• You identify and recommend content generation campaigns that will help advance the business objectives of our clients
• You’re able to produce a range of compelling and persuasive materials with little to no edits needed from the senior team
• You manage the writing and development of higher-level strategic documents, including messaging platforms and PR plans
• You edit and provide direction on the writing work of ACs through SAEs

Speaking & Awards

• You are familiar with the events and awards that are important to our clients
• You’re able to identify the best proactive speaking opps or awards for clients
• You find new opportunities for clients and provide thoughtful recommendations
• You provide strategic counsel and insight to teams and clients and always ensure the team is tracking to results

Marketing Strategies

• You’re able to strategize and implement marketing methodologies, including online content strategy and development, multimedia and social media production and management, email communications, electronic database and content management, and web analytics
• You are learning how to navigate, or you may already know how to navigate, social media issues and how to turn them around

Measurement

• You effectively connect the dots between the work we do and our client’s goals, OKRs or KPIs
• You’re able to create measurement strategies with sound methodologies
• You begin identifying new tools and trends that enhance our understanding of measurement tools and methodologies so we can create compelling reports for our clients
• You have a relentless drive to meet or exceed client goals

Business Development

• You treat Cutline as a client, identifying new opportunities and areas of growth, and engage, amplify, and contribute to our brand
• You participate in new business meetings and provide meaningful input and value
• You project manage the development of new business proposals and create strategic content
• You attend at least four networking events per year
• You are building and maintaining a list of business development prospects and conducting outreach on an ongoing basis as directed by senior leadership

Agency Operations

• You play a leadership role in at least one major agency initiative
• You bring new ideas to the table that help streamline efficiencies across account teams and the agency

This position may also require other duties as assigned.