Sports Research, a leader in health and wellness supplements, is seeking a results-driven Channel Marketing Manager - Retail & Wholesale to lead and grow our retail and wholesale channels. This role is critical to building strong relationships with retail partners, optimizing in-store and online presence, and driving sales performance across major accounts. The ideal candidate has extensive experience in retail and wholesale marketing, a passion for wellness, and a proven ability to manage high-impact campaigns in collaboration with cross-functional teams.
Key Responsibilities:
Strategic Leadership:
- Develop and execute a comprehensive channel marketing strategy for retail and wholesale accounts, including major brick-and-mortar retailers and distributors.
- Establish key performance metrics and track success to ensure channel growth and profitability.
- Partner with Sales, Product, and Creative teams to align marketing initiatives with retailer-specific goals.
Retail and Wholesale Marketing Execution:
- Plan and implement trade promotions, including end caps, in-store displays, and co-branded marketing campaigns.
- Collaborate with retail partners on joint marketing efforts, such as seasonal promotions, events, and digital activations.
- Optimize product placement, packaging, and pricing strategies to maximize visibility and sales performance.
Relationship Management:
- Build and maintain strong relationships with retail and wholesale partners to foster collaboration and alignment.
- Act as the primary marketing liaison for key accounts, ensuring timely communication and execution of campaigns.
- Negotiate marketing and advertising opportunities with retail partners to maximize ROI.
Team Collaboration and Management:
- Lead and mentor a team of channel marketing professionals and external agencies to deliver impactful campaigns.
- Coordinate with the Supply Chain and Operations teams to ensure inventory readiness for promotions and launches.
- Partner with eCommerce teams to create an omnichannel experience across retail and online channels.
Market Analysis and Trends:
- Analyze consumer trends, category performance, and competitor activity to identify growth opportunities.
- Provide insights and data-driven recommendations to improve market share and brand positioning.
- Develop regular performance reports for senior leadership, including actionable recommendations.
Other duties as needed/assigned
Qualifications:
Education and Experience:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 8+ years of experience in retail or wholesale marketing, preferably within the health/wellness or consumer packaged goods sectors.
- Proven track record of managing successful campaigns with major retailers (e.g., Target, Walmart, Costco, and regional grocers).
Skills:
- Strong expertise in trade marketing, promotional planning, and retail activation.
- Exceptional relationship-building and negotiation skills.
- Proficiency in retail analytics tools and platforms (e.g., Nielsen, IRI, or POS systems).
- Ability to manage budgets and prioritize initiatives effectively.
Why Join Sports Research?
- Work with a passionate and innovative team committed to making a positive impact.
- Competitive salary and benefits, including wellness perks.
- Family-owned and operated for 45 years.