Senior Brand Marketing Manager
5 days a week in Midtown NYC Office - NO EXCEPTIONS
NO RELOCATION OFFERED
Must have Fashion Marketing Background
Licensing Experience STRONGLY Preferred
Our client is seeking a dynamic and experienced Brand Marketing Manager to lead our marketing efforts with a focus on brand development, collaborations, partnerships and digital strategy across the brand portfolio. The ideal candidate will have a passion for crafting compelling brand narratives, experiences and executing digital campaigns that drive engagement and conversions. This role requires a blend of strategic thinking, creativity, and analytical skills to effectively position their brand in the market and drive measurable results.
Reports to VP, Marketing
Essential Duties and Responsibilities:
- Develop and execute comprehensive brand marketing strategies to enhance brand awareness, equity, and loyalty.
- Define brand positioning, messaging, and voice across all channels to ensure consistency and alignment with company values and objectives.
- Collaborate with cross-functional teams to develop and maintain brand guidelines, ensuring brand integrity across all touchpoints.
- Source dynamic seasonal brand collaborations, partnerships, events and more to drive brand awareness, support for key categories, retail partners and more
- Maintain relationships with key opinion leaders, talent, and drive brand conversations across industries, create new opportunities.
- Lead the creation of compelling content, including copy, visuals, and multimedia assets, that resonate with target audiences and reinforce brand identity.
- Oversee PR agencies and initiatives led by global teams and partners.
- Oversee the planning and optimization of digital marketing campaigns across various channels, including but not limited to ecommerce sites, and social media.
- Stay informed about industry trends, emerging technologies, and best practices in brand and digital marketing, and incorporate innovative strategies to drive continuous improvement.
- Support in the creation of brand presentations, retailer relationships and overall brand opportunity conversations.
- Oversee brand media and content partnerships
- Mentor a team of marketing professionals, providing guidance, support, and feedback to foster their professional development and maximize team performance.
Requirements:
- Proven experience 5 -7 years in brand marketing and digital marketing roles, with a track record of successfully developing and executing integrated marketing campaigns.
- Strong understanding of brand development principles, including brand positioning, messaging, and identity design.
- In-depth knowledge of digital marketing channels, strategies, and tools, with hands-on experience in campaign planning, execution, and optimization.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to improve marketing performance.
- Creative thinker with strong storytelling abilities and a keen eye for design and aesthetics.
- Exceptional communication and collaboration skills, with the ability to effectively interface with cross-functional teams and external partners.
- Proficiency in marketing analytics tools, content management systems, and project management software.
- Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and deadlines.
- Must have VIP Relations contacts (influencer + celeb) and Media Contacts (print, online, broadcast, podcasts, etc.)
- Proven event / activations experience (ideation, planning, execution)
- Proficient with Microsoft Office such as Word, Excel, and PowerPoint.