About Peterson Academy
Peterson Academy is a rapidly growing educational platform committed to delivering the highest quality ideology free educational content. Peterson Academy offers world-class Ivy League-level education for a fraction of the price of traditional university.
The Role
We are seeking a Director of Marketing and Operations to join our leadership team at a pivotal moment. Reporting directly to the CEO and COO, you will be entrusted with amplifying our marketing efforts and ensuring seamless execution across the organization. We are a startup, this is not a role for the faint of heart—it demands a rare blend of strategic vision, creative horsepower, and a relentless drive to get things done. You’ll shape campaigns that resonate with our audience, oversee operational workflows, and track results with precision.
Key Responsibilities
- Marketing Strategy & Ideation:
- Develop bold, innovative marketing campaigns (e.g., billboards, digital ads, partnerships) that build on our organic momentum and amplify our reach.
- Collaborate with the CEO and COO to refine and execute high-level marketing ideas, ensuring alignment with our brand’s voice and values.
- Identify new channels and opportunities to drive growth
- Execution & Leadership:
- Oversee the end-to-end execution of marketing initiatives, ensuring deadlines are met and quality remains exceptional.
- Build and manage a small, high-performing team (or external partners) to bring campaigns to life.
- Partner with operations to streamline processes and eliminate bottlenecks
- Performance Tracking & Optimization:
- Establish clear KPIs for all marketing efforts and operational initiatives, delivering regular reports to leadership.
- Analyze campaign performance (e.g., ROI on Meta ads, billboard impact) and iterate to maximize results.
- Leverage data to inform decisions without losing sight of the human element that defines our brand.
- Take ownership of key operational priorities—whether it’s logistics, vendor coordination, or internal workflows—to ensure the company scales efficiently.
- Act as a problem-solver and executor, stepping in wherever needed to keep momentum strong.
Who You Are
- 7+ years in marketing and/or operations, ideally in a high-growth company or startup environment.
- A creative thinker who can ideate campaigns that cut through the noise, paired with the operational grit to make them happen.
- Comfortable with ambiguity—you thrive in a fast-paced setting where you’re building the playbook as you go.
- Data-driven but not dogmatic; you balance numbers with intuition and understand what moves people.
- Aligned with Peterson Academy’s ethos
- Experience with scaling brands through diverse channels (e.g., paid ads, outdoor media, partnerships) is a major plus.
- Highly conscientious
Compensation & Benefits
- Base Salary: $180,000 - $250,000, commensurate with experience.
- Performance Bonus: Opportunity for additional compensation tied to revenue growth and campaign success.
- (Full healthcare, potential for partial remote work)
How to Apply
- Send your resume, a brief note on why you’re the right fit, and one marketing idea you’d bring to Peterson Academy to