The Sales & Marketing Director plays a key leadership role within a homebuilding company , overseeing the sales department and driving strategies to maximize sales growth and profitability. This position is responsible for developing and executing marketing plans for new communities, recommending product offerings and design options, and setting competitive yet profitable pricing. The Director will manage all aspects of sales and marketing to ensure strong market positioning, operational excellence, and the successful sale of new homes.
Essential Functions:
- Oversee the management of sales, marketing, and closing activities.
- Ensure the Sales Manager conducts regular team meetings to inspire, train, and lead the sales team.
- Collaborate with the Sales Manager, VP of Construction, VP of Land, and Division President to meet weekly, monthly, and annual sales and closing goals.
- Monitor and enhance sales and marketing team performance to drive operational efficiency.
- Set and monitor quotas, sales targets, closing goals, and traffic objectives while fostering a positive team environment.
- Provide ongoing training and professional development opportunities for the sales and marketing team.
- Continuously challenge team members to grow professionally and reach their full potential.
- Collect and analyze competitive market data to optimize market positioning.
- Provide input on on-site and off-site marketing efforts and oversee model home design coordination.
- Recruit, hire, train, and manage the Sales Manager, Marketing Coordinator, and Closing Coordinator.
- Serve as a liaison between sales, homeowners, construction, and office staff to ensure a seamless customer experience.
- Stay informed on lot releases, development timelines, and construction schedules to guide the sales team effectively.
- Participate in community reviews and ensure seamless communication during community start-up and close-out processes.
- Lead continuous improvement efforts in sales strategies to enhance homebuilding efficiency and product development.
- Ensure sales offices, model homes, and inventory homes meet company standards.
- Oversee the accuracy and effectiveness of online listings across platforms such as Zillow and Realtor.com.
- Support and engage in company-sponsored professional development initiatives.
Minimum Job Requirements:
Education:
- College degree preferred.
License:
- North Carolina Real Estate Broker’s License required.
Experience:
- Previous new home sales management experience.
- Specific training in sales and marketing techniques.
- 2+ years of related industry experience in a supervisory capacity.
- Strong knowledge of the homebuilding industry, particularly in sales and marketing.
This role requires a strategic leader with a passion for driving sales success and fostering a high-performing team in a competitive homebuilding environment.