THIS IS NOT A ROLE WITH FORCEBRANDS
A growing skincare company is seeking a Retention Marketing Manager to join its dynamic marketing team. With a collaborative and innovative work environment, this company offers a competitive benefits package, including medical, dental, and vision coverage, a 401k + match, PTO, Wellness Days and an EOY Soft Close.
Summary:
We’re looking for a proactive and strategic Retention Marketing Manager to drive customer loyalty and maximize lifetime value through targeted email and SMS marketing campaigns . This role will focus on developing and refining retention strategies, implementing personalized messaging, managing automated flows, and overseeing loyalty and referral programs. Additionally, the role includes utilizing data-driven segmentation and A/B testing and supporting e-commerce operations to optimize the overall customer journey.
Duties and Responsibilities:
- Retention Strategy & Execution:
- Develop and execute a comprehensive retention roadmap to increase customer lifetime value (LTV), drive upsells, and reduce churn.
- Oversee e-commerce retention programs, customer advocacy, and upsell initiatives to optimize CRM efforts.
- Email & SMS Marketing:
- Create and optimize email and SMS campaigns, leveraging personalization and automation to enhance engagement.
- Use A/B testing to refine strategies for messaging, timing, and audience targeting.
- Data-Driven Segmentation & Reporting:
- Implement customer segmentation strategies using RFM scoring and predictive LTV models.
- Utilize A/B testing to improve retention efforts and validate insights.
- Loyalty & Referral Programs:
- Manage and optimize loyalty and referral programs to enhance customer engagement and repeat purchases.
- Continuously test and refine program features to align with retention goals.
- E-commerce & Site Management:
- Support e-commerce operations, including promotions, site optimization, and product launches.
- Collaborate with customer support and cross-functional teams to improve customer experience, resolve issues, and drive subscription growth.
Requirements:
- Minimum 3 years of experience in email and retention marketing , along with hands-on experience with Shopify and Klaviyo .
- Bachelor's degree in marketing, sales, business, communications, or a related field.
- Strong understanding of CRM/customer marketing programs, email marketing strategies, and customer lifetime value (LTV) analysis .
- At least 2 years of experience in UX/UI design and managing/implementing loyalty programs .
- 2+ years of experience in SMS marketing strategy and execution .
- Familiarity with Shopify apps, integrations, and basic HTML knowledge.
- Ability to analyze data and translate insights into actionable strategies for cross-functional teams.
- Proficiency in Excel and Google Sheets , with an understanding of various marketing functions, including growth, brand, and CRM.
- Customer-focused approach, leveraging both quantitative and qualitative feedback to improve the pre-purchase and post-purchase experience .
- Experience in start-ups or high-growth businesses is a plus.
This is an exciting opportunity to join a fast-paced team and make a meaningful impact on customer retention and brand loyalty.