JOB SUMMARY:
An innovative, consumer packaged goods company with headquarters in Sacramento, California is hiring a Shopper Marketing Manager - Emerging Business role.
This is a 1099 Contractor role with no benefits.
The role can be on-site in Sacramento, California or located remotely.
Travel is required 5-10% of the time.
JOB DESCRIPTION :
- Leading shopper marketing strategies for new products and emerging business segments
- Leverage insights, consumer research and competitive data to inform decision making
- Create launch plans and implement promotional activities
- Collaborate with internal stakeholders across brand marketing, agencies, sales, finance and operations
- Establish key performance indicators (KPIs) to measure the effectiveness of shopper marketing campaigns.
- Monitor performance metrics, analyze data, and derive actionable insights to optimize strategies and drive continuous improvement.
- Manage shopper marketing budget and report out updates
MINIMUM JOB REQUIREMENTS
Education
• Bachelor’s Degree in Business Administration or related field, MBA preferred
Experience
• Minimum of 5 years of Shopper or Commerce Marketing, Brand Management, or related roles.
• Experience in CPG, working with Sales Teams & Innovation Teams
• Experience working with agencies (advertising, shopper, media, PR) and market vendors
• Ability to adapt to a fast-paced, demanding environment requiring resilience and adaptability for those who thrive under pressure.
• Highly organized and effectively manage multiple projects
PREFERRED SKILLS AND EXPERIENCES
• Knowledge of IRI or Nielsen data
• Experience presenting in front of large audiences
• Excellent computer skills and advanced Excel and PowerPoint