Email & Digital Marketing Specialist

Our client, a well-known retail apparel company, is seeking an Email & Digital Marketing Specialist to join their team on a part-time basis for a 6-month contract in San Francisco, CA. The ideal candidate will have 2+ years of experience in email marketing and be familiar with using Shopify for managing site content.

Responsibilities:

• Build and optimize email campaigns in Klaviyo, including automation, segmentation, and A/B testing.
• Update and manage site content in Shopify, ensuring product pages, promotions, and landing pages align with marketing goals.
• Analyze email performance metrics (open rates, click-through rates, conversions) and adjust strategies accordingly.
• Collaborate with creative and brand teams to develop compelling email content and on-site messaging.
• Work with merchandising, pricing, and business teams to align email and site marketing efforts with overall business objectives.
• Improve email personalization and automation to enhance customer engagement and retention.
• Ensure seamless integration between email marketing, site content, and promotions.
• Stay updated on email marketing trends and best practices.

Requirements:

• 2+ years of email marketing experience, preferably with Klaviyo (automation, segmentation, analytics).
• Experience with Shopify for site content management.
• Strong analytical skills to measure and improve performance.
• Ability to collaborate with internal teams and external partners.
• Detail-oriented with strong project management skills.
• A "test and learn" mindset.
• Bachelor's degree or equivalent experience.

If you meet the required qualifications and are interested in this role, please apply today.