About Cortwo
Cortwo is on a mission to revolutionize the internet. Backed by strong funding and led by industry veterans, we're building the first-ever secure global network—changing the way the world connects. Based in Dallas, TX, our high-energy, in-office culture fosters innovation, collaboration, and big thinking. If you are ready to be part of a game-changing team, apply today and let’s build the future together.
We are seeking Cortwo’s first Product Marketing Manager who will define how our innovative product is positioned, understood, and embraced in the market. You will master the intricacies of our technology, distill its value, and craft compelling narratives that resonate with diverse audiences across organizations.
This position is on-site in Dallas, TX.
Key Responsibilities
- Master Product Knowledge: Deeply understand the technical and functional aspects of our network, including trust-based identification factors and the admin management tools, to communicate their value persuasively and accurately.
- Build communities: Create both a community of developers who want to build on the Cortwo platform, and segment groups of Cortwo enthusiasts in different verticals.
- Launch from 0 to 1: Craft launch campaigns to support product acceptance and generate market demand.
- Drive Value Perception: Develop innovative strategies to enhance product value perception through targeted messaging, pricing frameworks, and education initiatives tailored to customer needs.
- Tailored Persona Strategies: Research and refine key buyer and user personas, delivering targeted, impactful messaging that drives engagement with decision-makers and influencers across organizations.
- Execute Market Strategies: Design and implement dynamic marketing plans, including go-to-market strategies, product launch campaigns, and ongoing engagement tactics to accelerate product adoption.
- Collaborate Cross-Functionally: Partner with product development, sales, and customer success teams to ensure cohesive messaging and alignment with product evolution and feedback loops.
- Analyze and Optimize: Establish performance metrics, analyze results, and refine strategies based on data-driven insights to maximize marketing impact.
- Perform other related duties to support team objectives and evolving responsibilities as assigned.
Qualifications
- Proven Track Record: Successful history of building or scaling a product marketing function in a fast-paced startup environment, with tangible results.
- Technical Savvy: Strong understanding of network technologies, security protocols, or identity management to effectively translate technical value into customer benefits.
- Strategic Vision: Demonstrated ability to align marketing strategies with overarching business objectives while anticipating market trends.
- Compelling Communicator: Skilled in simplifying complex technologies and creating narratives that resonate across technical and non-technical audiences.
- Data-Driven Marketer: Adept at using metrics and analytics to inform and refine marketing strategies for maximum impact.
- Team Builder: Experienced in leading and mentoring marketing teams to achieve ambitious goals while fostering a culture of collaboration and innovation.
Education and Experience
- Strong preference for a top-tier educational background with an advanced degree.
- At least 7 years in similar roles with ownership and leadership experience and a strong professional progression track record.
Benefits & Perks
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with company match.
- Flexible paid time off.
* We welcome applications from all qualified candidates who are authorized to work in the U.S. However, we are unable to provide visa sponsorship at this time. *
Cortwo Corp. is an equal opportunity employer. Cortwo complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. No phone calls or agencies please.