About the Company
Established in 1998, Kim Seybert, Inc. is a global luxury consumer goods manufacturer, distributor, and retailer of designer tabletop, gifts, and home accessories. The brand’s foundation originates from Kim’s earlier career as a dress designer, and her exquisite products pioneered the idea of "fashion for the table." Artisan-crafted designs combine Old-World techniques with modern styles and are available at Neiman Marcus, Bergdorf Goodman, and other fine retailers, as well as on the company's e-commerce site.
Role Overview
We are seeking a highly skilled E-Commerce & Digital Marketing Manager to strengthen and grow our Direct-to-Consumer (DTC) and B2B E-Commerce channels while enhancing digital marketing strategies to drive customer acquisition, engagement, and retention. This role is a blend of e-commerce management, digital marketing, and analytics—ideal for someone who understands how to optimize the customer journey and drive revenue growth through both website management and digital advertising.
In this role, you will collaborate, oversee Shopify Plus platforms, and manage the day-to-day e-commerce operations of both our DTC and B2B websites. Additionally, you will lead digital marketing efforts, including email marketing, paid media, SEO, and conversion rate optimization to drive business growth.
The successful candidate should have deep knowledge of Shopify Plus, Klaviyo, paid social & search advertising (Meta, Google Ads, Pinterest), SEO, and analytics platforms. This role requires a mix of technical expertise, data-driven decision-making, and creative problem-solving to maximize online performance.
Responsibilities
Digital Marketing & Customer Acquisition
- Own digital marketing budget across all channels and develop and execute paid media strategies across Meta, Google Ads, Pinterest, and affiliate marketing channels to increase traffic and sales.
- Optimize and grow email marketing programs (Klaviyo) including automated flows (welcome series, cart abandonment, post-purchase, win-backs) and A/B testing.
- Improve SEO and organic search rankings by working with agency partners to implement best practices.
- Collaborate with the creative team to develop landing pages, paid media and email marketing campaigns, and promotional strategies to drive engagement.
- Manage relationships with third-party vendors and freelancers, including copywriters and agency partners, to ensure high-quality deliverables and brand consistency.
- Analyze key performance metrics and adjust strategies accordingly.
E-Commerce Management
- Oversee and manage both DTC and B2B e-commerce websites, ensuring a seamless user experience and optimizing for conversions.
- Project manage all site development, integrations, and digital projects from concept to launch, collaborating with external developers and agencies.
- Ensure frictionless navigation across the site, overseeing product life cycle management from launch to retirement.
- Oversee the end-to-end management of the product and asset catalogs including new product set up, image and copy upload, homepage refreshes, and site merchandising.
- Partner with the buying, planning, and merchandising teams to ensure proper assortment, product mix, and promotional calendar is aligned with overall sales targets.
- Maintain the brand’s aesthetics throughout the website experience while staying on top of industry trends and best practices.
- Execute ongoing website QA to ensure all functionalities, assets, and copy align with the brand and strategy.
- Collaborate with the demand planner and customer service team to ensure seamless e-commerce operations, including inventory management, order fulfillment, and exceptional customer experience.
- Proactively identify operational problems, suggest solutions, and independently resolve issues with cross-functional team members.
Customer Retention & Growth
- Enhance customer journey personalization through segmentation and behavioral targeting across digital touchpoints.
- Implement and test loyalty programs, referral campaigns, and exclusive online experiences to increase repeat purchases.
- Leverage customer insights and analytics tools (Google Analytics, Shopify Reports, Klaviyo, Meta Ads Manager) to inform decision-making.
Reporting & Optimization
- Deliver weekly and monthly reports on site and marketing performance, customer insights, and growth opportunities.
- Continuously test and optimize digital campaigns, landing pages, and on-site UX/UI to improve conversion rates and sales.
- Track industry trends and competitive benchmarks to identify new opportunities for digital growth.
Skills and Abilities
- Strong understanding of e-commerce best practices, digital marketing, and conversion rate optimization.
- Experience managing and scaling paid media campaigns (Google Ads, Meta, Pinterest, affiliates, and retargeting).
- Proficiency in Shopify Plus, Klaviyo, Google Analytics, and Triple Whale; experience with ERP systems and third-party integrations is a plus.
- Ability to interpret data-driven insights and make informed marketing decisions.
- Strong project management skills, with the ability to handle multiple projects and meet deadlines.
- Excellent written and verbal communication skills with a keen eye for brand aesthetics.
- Hands-on experience with email marketing automation, customer segmentation, and A/B testing.
- Action-oriented, analytical, and highly detail-driven.
Minimum Requirements
- Bachelor’s degree in marketing, e-commerce, business, or a related field.
- 5+ years of experience in e-commerce and digital marketing, preferably in luxury goods, fashion, or home decor.
- Proven success in DTC e-commerce website management, paid digital advertising, and email marketing.
- Strong proficiency in Shopify Plus, Klaviyo, Google Ads, Meta Ads Manager, Google Analytics, and SEO best practices.
- Experience working with cross-functional teams to drive online growth.
- Technical skills & understanding of business development and marketing lifecycles, paired with creative problem-solving skills
- Location: NYC on site
Benefits
- Compensation commensurate with experience
- 401(k) Plan
- Employee discount
- Health insurance
- 15 Days PTO
- Bonus pay opportunities