Greenworks
Job Responsibilities:
- Develop and execute the go-to-market (GTM) strategy for robotic lawn mowers, including pricing, channel expansion, and promotional plans.
- Collaborate with sales, product, branding, supply chain, and other teams to ensure a successful product launch and achieve business objectives.
- Analyze market trends, competitor activities, and user needs to optimize marketing and sales strategies.
- Liaise with distributors, providing training and after-sales support.
Job Requirements:
- Bachelor's degree or above, with 5+ years of GTM experience in the smart hardware or consumer electronics industry; fluent in spoken English.
- Strong skills in product marketing, channel management, and market analysis, with experience in product launches and business growth.
- Familiar with online and offline sales channels (such as e-commerce, distributors, and key account sales); overseas market experience is a plus.