Senior Content Creator

Client Overview: Our client, a global digital firm that serves a world-class and diverse client base, is seeking a Senior Content Creator to join their team in Long Island City, NY.

You must be willing to go onsite in Long Island City, NY 4-5 days/week

Content Creator Responsibilities:

• Develop and execute a creative social content strategy aligned with the brand’s voice and goals.
• Design, write, and produce high-quality content (images, videos, graphics, copy) for social media platforms including Instagram, Facebook, Twitter, TikTok, LinkedIn, and others.
• Stay ahead of social media trends and continuously innovate to maintain a fresh, engaging presence.
• Lead the development and execution of social media campaigns from concept to delivery.
• Collaborate with other teams to ensure campaigns align with larger marketing and business goals.
• Manage content calendars, ensuring timely posting and updates across all platforms.
• Engage with followers, influencers, and brand advocates to foster a strong online community.
• Monitor social media channels for customer inquiries, comments, and feedback, responding in a timely and professional manner.
• Identify and collaborate with influencers or partners to expand reach and audience engagement.
• Track and analyze performance metrics (engagement rates, click-through rates, impressions, etc.) to assess the effectiveness of content.
• Generate regular reports on social media performance and optimize strategies based on data insights.
• Collaborate with other teams such as marketing, PR, and design to align messaging and maintain brand consistency.
• Mentor junior content creators and social media managers, providing guidance and feedback to help develop their skills.
• Craft compelling narratives and content that tell the brand’s story authentically.
• Ensure all content aligns with brand guidelines and contributes to the overall marketing objectives.

Content Creator Qualifications:

• 4-5 years creating and producing paid and organic social content.
• Strong portfolio showcasing a variety of content creation (text, photo, video).
• Proficient in Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut.
• Photo and Video Camera operations, audio recording nuances, and lighting techniques should be second nature to you.
• Over 3+ years planning/running in-studio shoots.
• A holistic grasp of the social media landscape is crucial.
• Ability to bid, forecast, keep a running total, and reconcile wrapped budgets for your shoots is a must