State of Louisiana
Public Information Director 1 (Communications Director)
State of Louisiana, Baton Rouge, Louisiana, us, 70873
Salary :
$4,387.00 - $8,608.00 Monthly Location :
Baton Rouge, LA Job Type:
Classified Job Number:
OTS 031325 ERG Department:
Division of Administration-Office of Technology Services Opening Date:
03/13/2025 Closing Date:
3/27/2025 11:59 PM Central
Supplemental Information The Division of Administration/Office of Technology Services has a vacancy. This position is located in the Administration Unit. This job title has an assigned pay grade of AS-618. Req. 206790
This vacancy will be filled by new hire or by promotion of a current permanent status classified employee.
Louisiana is a "State as a Model Employer" for People with Disabilities.
Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position. A criminal history check may be conducted on employees changing positions including promotions, demotions, details, reassignments and transfers. Also, prospective employees may be subject to pre-employment drug testing. New hires will be subject to employment eligibility verification via the federal government's E-verify system.
No Civil Service test score
is required in order to be considered for this vacancy.
To apply for this vacancy, click on the "Apply" link above and complete an electronic application which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the information section of the Current Job Opportunities page.
Resumes WILL NOT be accepted in lieu of completed education and experience sections on your application. Applications may be rejected if incomplete.
Applicants qualifying based on college training or receipt of a baccalaureate degree will be required to submit an official college transcript to verify credentials claimed prior to appointment. Please make every effort to attach a copy of your transcript to your application. The transcripts can be added as an attachment to your online application or faxed to (225) 219-1041. The selected candidate will be required to submit original documentation upon hire.
For further information about this posting, please contact:
Erica R. Gay HR Specialist Division of Administration/Office of Human Resources email: Erica.Gay@la.gov
Minimum Qualifications MINIMUM QUALIFICATIONS: Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
Six years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
A bachelor's degree plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
An advanced degree in public relations, marketing, communications, journalism, or English plus three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.
EXPERIENCE SUBSTITUTION: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.
Job Concepts
Function of Work: To plan and administer all communications, public relations, and/or web page goals and objectives for an office or small agency.
Level of Work: Manager.
Supervision Received: Broad direction from a higher level Public Information Director, administrator, or agency secretary.
Supervision Exercised: May supervise Public Information Officers, clerical and other technical employees.
Location of Work: May be used by all state agencies.
Job Distinctions: Differs from Public Information Officer 3 by the presence of responsibility for all public information initiatives within an office or small agency and/or supervision of professional public information officers.
Differs from the Public Information Director 2 by absence of responsibility for all public information initiatives for a large agency. Examples of Work
The Office of Technology Services aims to be a responsible partner in delivering innovative, effective, and reliable solutions that support and enhance the IT functions within Executive Branch Departments. The Office of Technology Services will work to increase the return on the State's investment in technology by promoting smart decision-making, solving problems intelligently, increasing the rate of project success, and fostering a skilled and professional staff. This position is within the Office of Technology Services (OTS) Administration and will function as the Communication Director for OTS. Supervision is received from an IT Statewide Senior Administrator or higher-level authority. The Communication Director will functionally supervise others on a project basis.
This position plays a critical role in building and fostering trust through communication programs and initiatives that advance transparency and accountability within OTS and across agencies supported by OTS. This position leads the internal and external communication activities and is responsible for key messages, website content, print and electronic communication, and coordination of communication and relations with employees and stakeholders at customer agencies.
The incumbent in this position must be an experienced communication leader, strong writer, and strategic thinker who is well-versed in communication strategies and processes. The Communication Director must have strong skills in creating succinct, well- crafted, persuasive content and function as an effective communicator with demonstrated experience working closely with senior leadership in a large, complex agency.
60% MANAGING AGENCY COMMUNICATIONS • Establish and maintain a communications strategy and plan for both internal and external stakeholders (e.g., OTS customer agencies, governmental executives, etc.). • Act as the official spokesperson for OTS providing statements, answering media inquiries, and coordinating press interviews. • Prepare press releases, media advisories, and other communication materials for dissemination. • Draft speeches, talking points, and presentations for senior leadership, ensuring consistent and accurate messaging. • Collaborate with internal teams to ensure that employees are informed about agency policies, initiatives, and key developments. • Develop internal communication materials to support employee engagement and understanding of public-facing initiatives. • Collate, document, and translate complex information into easy-to-understand terms related to information technology services, initiatives, and programs provided by OTS. • Modify key information and communication to accommodate multiple audiences such as the OTS public-facing website, internal sites for OTS employee communication, brochures, and publications for OTS customer agencies. • Recommend and/or create communication tools as needed to facilitate communication within and across OTS. • At the direction of OTS senior leadership, may brief agency officials regarding routine, sensitive, or crisis situations. • Provide regular reports to leadership on media coverage, public feedback, and communication metrics.
25% WEBMASTER OF OTS WEBSITES • Function as a leader in ensuring that OTS' public-facing website, intranet, and associated communications materials are in accordance with OTS brand standards and are accessible to people with disabilities as required by the American with Disabilities Act (ADA). Collaborate, as needed, with the DOA ADA Coordinator as OTS technical staff to meet this requirement. • Direct the content of OTS' public-facing website and OTS' intranet site to ensure the sites meet needs of OTS administration, OTS customer agencies, internal staff, and the public. • Develop, publish, or approve content published on OTS websites. • Oversee and coordinate OTS staff functioning as content managers; provide training and education to support content management activities. • Coordinate with the DOA Communications Office, as warranted. • Collaborate with agency personnel responsible for recruiting and retention, including DOA Office of Human Resources, regarding messaging to prospective employees. Design and manage the publication of recruitment content that may be published on the OTS Careers website.
10% PUBLICATIONS • Develop materials for and direct the layout and production of informational materials (e.g., brochures, newsletters, and other communications for internal and/or external distribution). This task may require conducting interviews with OTS staff and/or participating in OTS meetings to capture current initiatives, planned initiatives, and interpreting information technology initiatives in order to create and disseminate information appropriate for technical and non-technical audiences. • Work with OTS staff to ensure consistent strategic messaging, imagery, and wording across all communications channels such as the OTS website, OTS newsletters, reports, and presentations. • Create content for the OTS' website, social media platforms, newsletters, and other public communication channels.
5% OTHER DUTIES AS ASSIGNED • Perform all other tasks, special projects, analysis, studies, and plans as directed. Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.
As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program: Insurance Coverage
More information can be found at
Parental Leave
- Up to six weeks paid parental leave More information can be found at
Holidays and Leave
- State employees receive the following paid holidays each year:
New Year's Day Martin Luther King, Jr. Day, Mardi Gras, Good Friday, Memorial Day, Independence Day, Labor Day, Veteran's Day, Thanksgiving Day and Christmas Day.
***** Additional holidays may be proclaimed by the Governor
State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.
Retirement - State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):
Louisiana State Employees Retirement System (). LASERS has provided this video to give you more detailed information about their system Teacher's Retirement System of Louisiana (), Louisiana School Employees Retirement System (), among others
01
Provide an example of a successful communications campaign you led? What metrics or outcomes did you use to measure its success? 02
Describe your approach to communicating with multiple stakeholders (media, customers, internal teams, etc.)? 03
What's your approach to leveraging social media in a communications strategy? 04
Have you managed a brand's online reputation? If so, how did you approach it and what were the results? 05
Provide an example of a high-profile speech, press release, or blog post you've written? Describe how you tailor your writing for different audiences? 06
If you are qualifying for this position under a degree in specialized field option provide the level of degree(s), major(s) as given on your official transcript, school name, and date earned for each degree you have completed. Example: (Bachelor in biology at Louisiana State University May 2012)If you are not qualifying under a degree enter N/A. Required Question
$4,387.00 - $8,608.00 Monthly Location :
Baton Rouge, LA Job Type:
Classified Job Number:
OTS 031325 ERG Department:
Division of Administration-Office of Technology Services Opening Date:
03/13/2025 Closing Date:
3/27/2025 11:59 PM Central
Supplemental Information The Division of Administration/Office of Technology Services has a vacancy. This position is located in the Administration Unit. This job title has an assigned pay grade of AS-618. Req. 206790
This vacancy will be filled by new hire or by promotion of a current permanent status classified employee.
Louisiana is a "State as a Model Employer" for People with Disabilities.
Prior to a new hire, a background check including criminal record history will be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position. A criminal history check may be conducted on employees changing positions including promotions, demotions, details, reassignments and transfers. Also, prospective employees may be subject to pre-employment drug testing. New hires will be subject to employment eligibility verification via the federal government's E-verify system.
No Civil Service test score
is required in order to be considered for this vacancy.
To apply for this vacancy, click on the "Apply" link above and complete an electronic application which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the information section of the Current Job Opportunities page.
Resumes WILL NOT be accepted in lieu of completed education and experience sections on your application. Applications may be rejected if incomplete.
Applicants qualifying based on college training or receipt of a baccalaureate degree will be required to submit an official college transcript to verify credentials claimed prior to appointment. Please make every effort to attach a copy of your transcript to your application. The transcripts can be added as an attachment to your online application or faxed to (225) 219-1041. The selected candidate will be required to submit original documentation upon hire.
For further information about this posting, please contact:
Erica R. Gay HR Specialist Division of Administration/Office of Human Resources email: Erica.Gay@la.gov
Minimum Qualifications MINIMUM QUALIFICATIONS: Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
Six years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
A bachelor's degree plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
An advanced degree in public relations, marketing, communications, journalism, or English plus three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.
EXPERIENCE SUBSTITUTION: Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.
Job Concepts
Function of Work: To plan and administer all communications, public relations, and/or web page goals and objectives for an office or small agency.
Level of Work: Manager.
Supervision Received: Broad direction from a higher level Public Information Director, administrator, or agency secretary.
Supervision Exercised: May supervise Public Information Officers, clerical and other technical employees.
Location of Work: May be used by all state agencies.
Job Distinctions: Differs from Public Information Officer 3 by the presence of responsibility for all public information initiatives within an office or small agency and/or supervision of professional public information officers.
Differs from the Public Information Director 2 by absence of responsibility for all public information initiatives for a large agency. Examples of Work
The Office of Technology Services aims to be a responsible partner in delivering innovative, effective, and reliable solutions that support and enhance the IT functions within Executive Branch Departments. The Office of Technology Services will work to increase the return on the State's investment in technology by promoting smart decision-making, solving problems intelligently, increasing the rate of project success, and fostering a skilled and professional staff. This position is within the Office of Technology Services (OTS) Administration and will function as the Communication Director for OTS. Supervision is received from an IT Statewide Senior Administrator or higher-level authority. The Communication Director will functionally supervise others on a project basis.
This position plays a critical role in building and fostering trust through communication programs and initiatives that advance transparency and accountability within OTS and across agencies supported by OTS. This position leads the internal and external communication activities and is responsible for key messages, website content, print and electronic communication, and coordination of communication and relations with employees and stakeholders at customer agencies.
The incumbent in this position must be an experienced communication leader, strong writer, and strategic thinker who is well-versed in communication strategies and processes. The Communication Director must have strong skills in creating succinct, well- crafted, persuasive content and function as an effective communicator with demonstrated experience working closely with senior leadership in a large, complex agency.
60% MANAGING AGENCY COMMUNICATIONS • Establish and maintain a communications strategy and plan for both internal and external stakeholders (e.g., OTS customer agencies, governmental executives, etc.). • Act as the official spokesperson for OTS providing statements, answering media inquiries, and coordinating press interviews. • Prepare press releases, media advisories, and other communication materials for dissemination. • Draft speeches, talking points, and presentations for senior leadership, ensuring consistent and accurate messaging. • Collaborate with internal teams to ensure that employees are informed about agency policies, initiatives, and key developments. • Develop internal communication materials to support employee engagement and understanding of public-facing initiatives. • Collate, document, and translate complex information into easy-to-understand terms related to information technology services, initiatives, and programs provided by OTS. • Modify key information and communication to accommodate multiple audiences such as the OTS public-facing website, internal sites for OTS employee communication, brochures, and publications for OTS customer agencies. • Recommend and/or create communication tools as needed to facilitate communication within and across OTS. • At the direction of OTS senior leadership, may brief agency officials regarding routine, sensitive, or crisis situations. • Provide regular reports to leadership on media coverage, public feedback, and communication metrics.
25% WEBMASTER OF OTS WEBSITES • Function as a leader in ensuring that OTS' public-facing website, intranet, and associated communications materials are in accordance with OTS brand standards and are accessible to people with disabilities as required by the American with Disabilities Act (ADA). Collaborate, as needed, with the DOA ADA Coordinator as OTS technical staff to meet this requirement. • Direct the content of OTS' public-facing website and OTS' intranet site to ensure the sites meet needs of OTS administration, OTS customer agencies, internal staff, and the public. • Develop, publish, or approve content published on OTS websites. • Oversee and coordinate OTS staff functioning as content managers; provide training and education to support content management activities. • Coordinate with the DOA Communications Office, as warranted. • Collaborate with agency personnel responsible for recruiting and retention, including DOA Office of Human Resources, regarding messaging to prospective employees. Design and manage the publication of recruitment content that may be published on the OTS Careers website.
10% PUBLICATIONS • Develop materials for and direct the layout and production of informational materials (e.g., brochures, newsletters, and other communications for internal and/or external distribution). This task may require conducting interviews with OTS staff and/or participating in OTS meetings to capture current initiatives, planned initiatives, and interpreting information technology initiatives in order to create and disseminate information appropriate for technical and non-technical audiences. • Work with OTS staff to ensure consistent strategic messaging, imagery, and wording across all communications channels such as the OTS website, OTS newsletters, reports, and presentations. • Create content for the OTS' website, social media platforms, newsletters, and other public communication channels.
5% OTHER DUTIES AS ASSIGNED • Perform all other tasks, special projects, analysis, studies, and plans as directed. Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.
As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program: Insurance Coverage
More information can be found at
Parental Leave
- Up to six weeks paid parental leave More information can be found at
Holidays and Leave
- State employees receive the following paid holidays each year:
New Year's Day Martin Luther King, Jr. Day, Mardi Gras, Good Friday, Memorial Day, Independence Day, Labor Day, Veteran's Day, Thanksgiving Day and Christmas Day.
***** Additional holidays may be proclaimed by the Governor
State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.
Retirement - State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):
Louisiana State Employees Retirement System (). LASERS has provided this video to give you more detailed information about their system Teacher's Retirement System of Louisiana (), Louisiana School Employees Retirement System (), among others
01
Provide an example of a successful communications campaign you led? What metrics or outcomes did you use to measure its success? 02
Describe your approach to communicating with multiple stakeholders (media, customers, internal teams, etc.)? 03
What's your approach to leveraging social media in a communications strategy? 04
Have you managed a brand's online reputation? If so, how did you approach it and what were the results? 05
Provide an example of a high-profile speech, press release, or blog post you've written? Describe how you tailor your writing for different audiences? 06
If you are qualifying for this position under a degree in specialized field option provide the level of degree(s), major(s) as given on your official transcript, school name, and date earned for each degree you have completed. Example: (Bachelor in biology at Louisiana State University May 2012)If you are not qualifying under a degree enter N/A. Required Question