Shelby American, Inc. is hiring: Social Media Manager in Green Bay

Description

Social Media Manager

We're looking for a creative storyteller who can capture authentic pet moments and turn them into engaging social content showcasing our range of products for dogs and cats. If you're someone who can spot a trend, create content on the fly, and has a genuine passion for pet health and nutrition, we'd love to meet you.

Key Responsibilities:

Content Creation & Strategy

• Create authentic content showing how raw feeding fits into diverse pet parent lifestyles - from city apartments to suburban homes, busy professionals to multi-pet households
• Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topics
• Bring brand topics to life in a socially engaging way
• Highlight real reviews and transformations from our pet parent community

Community Building & Reputation Management

• Build and nurture an inclusive community of pet parents exploring raw feeding
• Connect with those discovering our different formats and proteins
• Work with brand affiliates and influencers who authentically use our products
• Monitor and manage online brand reputation across platforms
• Support PR initiatives and media opportunities
• Provide timely, professional responses to customer feedback

Analytics & Optimization

• Track and report what content resonates with our community
• Monitor and optimize trend participation
• Measure campaign impact on brand and product awareness
• Help our partnerships and e-commerce presence grow
• Monitor brand sentiment and reputation metrics

Brand Support

• Support brand initiatives and new product launches
• Help maintain brand consistency across organic channels
• Contribute to brand strategy discussions
• Support special projects as needed

Requirements

Skills You Bring:

• 3+ years creating engaging social content across platforms
• Access to diverse pet environments for content creation
• Proven ability to create and edit trending content within hours
• Experience with photo/video editing tools for quick-turnaround content
• Natural eye for capturing authentic moments
• Understanding of social platform best practices
• Proficiency in Adobe Creative Suite
• Project coordination experience
• Familiarity with Meltwater is a plus
• Crisis communication skills
• Genuine interest in pet nutrition and raw feeding

What Makes You Unique:

• Portfolio showing your creative approach to product storytelling
• Experience bringing premium brands to life visually
• History of building engaged communities around quality products
• Ability to manage multiple projects with care
• Track record of growing brand awareness thoughtfully
• Experience handling sensitive customer situations professionally

You'll thrive in this role if you:

• Have a genuine passion for pet health and nutrition
• Love creating content that educates and inspires
• Can quickly adapt to emerging trends and opportunities
• Are comfortable taking content in various environments (pet stores, parks, homes)
• Have a flexible schedule for capturing authentic pet moments
• Bring a fresh perspective to pet social content