Valid8 Financial, Inc.
Director of Marketing
Valid8 Financial, Inc., Detroit, Michigan, United States, 48228
We believe in the power and importance of infrastructure. Every few decades a major inflection point in the world’s infrastructure progresses humanity forward. Vanderbilt and the railroads, Edison and the electrical grid, Eisenhower and the highways and now; Airspace Link’s low altitude digital infrastructure.Airspace Link is a post-Series B high-growth data and software startup based out of Detroit. Offering Hybrid and fully Remote work options, we are an award-winning company of 50+ team members that focus on creating a place where people of all different backgrounds and perspectives can thrive as engineers, data scientists, creative thinkers, and passionate innovators.Our vision is to create a world where the safe integration of drones fuels human progress, advancing social equity, the environment, and the economy. Partnered with the FAA, we work with state and local governments and commercial operators to enable the safe integration of drones into the national airspace and communities at scale through digital infrastructure, strategic partnerships and thought leadership.Job Summary:
You will develop and execute marketing strategies that allow Airspace Link to reach its full potential in the marketplace, further advancing AirHub products resulting in heightened brand awareness, desired brand positioning, increased leads, market expansion, and product adoption.Responsibilities and Duties:Own the strategic thinking, development, ideation, and execution of best-in-class integrated marketing strategies through various channels, including website, social media, events, collateral, PR, and moreDrive lead generation, conversion, and engagement with prospective customersDevelop and execute a strategic earned media plan to drive ongoing growth and engagement with our primary target audiences, and expand our position in the marketplaceDevelop and optimize meaningful brand awareness campaigns with the target of driving organic revenue growthManage all corporate communications, including press releases, blogs, promotions of awards, etc.Utilize data to inform positioning, campaign planning, and marketing optimizationServe as Airspace Link's eyes and ears to keep the company informed about market and industry trends and the competitive landscape that feeds the strategies for marketing, communications, advertising and branding plans.Manage relationships with third party vendors that support marketing and communications functions.Responsible for marketing and communication of organization’s information security as defined by the system, including deploying and maintaining relevant information security controlsIn charge of risk ownership for respective departmentOther duties as necessaryQualifications and Skills:Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field, or equivalent years of work experience7+ years of progressive marketing experience in On-Demand, SaaS, DaaS, or subscription-based products to a diverse customer baseExperience crafting and executing marketing campaigns (brand awareness, social media, SEO/M, sales enablement, website, et)Strong time management skillsand ability to work in a fast-paced team environment with competing deadlinesGood grasp of complex software technology and comfort with highly technical languageRefined listening, presentation, and communication skillsA positive self-starter with the ability to work collaboratively with a team to define the landscape in a greenfield industryExperience with marketing software, such as website CMS, MailChimp, NewsWire and CRM’s, such as PipeDrive or SalesforceExperience with Monday.com or similar project management toolAdvanced MS Office Suite ExperiencePart 107 or another pilot’s license a huge plus!Travel Required:
Up to 25%Position Type:
Full-Time, 40-50 hours per weekLocation:
Hybrid, based out of DetroitDEI Statement:Airspace Link is committed to building a diverse team, embracing an inclusive culture, and investing in equity across our organization. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law.Background Check:
Employment offers for this role are contingent on a satisfactory completion of a background check.Apply for this job
First nameLast nameEmail addressLocationPhone numberResume
Attach resumeAttach another file
Attach fileWhat is your Linkedin Profile URL?What are your salary requirements?
per hourAre you authorized to work lawfully in the United States for Airspace Link, Inc.?
Yes
NoWill you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?
Yes
NoIn what state do you currently reside?In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!
#J-18808-Ljbffr
You will develop and execute marketing strategies that allow Airspace Link to reach its full potential in the marketplace, further advancing AirHub products resulting in heightened brand awareness, desired brand positioning, increased leads, market expansion, and product adoption.Responsibilities and Duties:Own the strategic thinking, development, ideation, and execution of best-in-class integrated marketing strategies through various channels, including website, social media, events, collateral, PR, and moreDrive lead generation, conversion, and engagement with prospective customersDevelop and execute a strategic earned media plan to drive ongoing growth and engagement with our primary target audiences, and expand our position in the marketplaceDevelop and optimize meaningful brand awareness campaigns with the target of driving organic revenue growthManage all corporate communications, including press releases, blogs, promotions of awards, etc.Utilize data to inform positioning, campaign planning, and marketing optimizationServe as Airspace Link's eyes and ears to keep the company informed about market and industry trends and the competitive landscape that feeds the strategies for marketing, communications, advertising and branding plans.Manage relationships with third party vendors that support marketing and communications functions.Responsible for marketing and communication of organization’s information security as defined by the system, including deploying and maintaining relevant information security controlsIn charge of risk ownership for respective departmentOther duties as necessaryQualifications and Skills:Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field, or equivalent years of work experience7+ years of progressive marketing experience in On-Demand, SaaS, DaaS, or subscription-based products to a diverse customer baseExperience crafting and executing marketing campaigns (brand awareness, social media, SEO/M, sales enablement, website, et)Strong time management skillsand ability to work in a fast-paced team environment with competing deadlinesGood grasp of complex software technology and comfort with highly technical languageRefined listening, presentation, and communication skillsA positive self-starter with the ability to work collaboratively with a team to define the landscape in a greenfield industryExperience with marketing software, such as website CMS, MailChimp, NewsWire and CRM’s, such as PipeDrive or SalesforceExperience with Monday.com or similar project management toolAdvanced MS Office Suite ExperiencePart 107 or another pilot’s license a huge plus!Travel Required:
Up to 25%Position Type:
Full-Time, 40-50 hours per weekLocation:
Hybrid, based out of DetroitDEI Statement:Airspace Link is committed to building a diverse team, embracing an inclusive culture, and investing in equity across our organization. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law.Background Check:
Employment offers for this role are contingent on a satisfactory completion of a background check.Apply for this job
First nameLast nameEmail addressLocationPhone numberResume
Attach resumeAttach another file
Attach fileWhat is your Linkedin Profile URL?What are your salary requirements?
per hourAre you authorized to work lawfully in the United States for Airspace Link, Inc.?
Yes
NoWill you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?
Yes
NoIn what state do you currently reside?In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!
#J-18808-Ljbffr