Hard Rock Hotel & Casino Sacramento
DIRECTOR - DATABASE MARKETING
Hard Rock Hotel & Casino Sacramento, Sacramento, California, United States, 95828
Overview:
The incumbent in this position is responsible for developing, both long and short-term, marketing strategies. Responsible for achieving revenue, income, market share, and guest service objectives in accordance with corporate policy and Gaming Commission Regulations.
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have. Responsibilities: Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service. Develops strategic and tactical marketing plans for the entire property which will include: Database Marketing, Direct Mail, Player Development, Hotel Operations, Table Games Operations and Slot Operations. Manages team of database professionals in their efforts, ensuring appropriate levels of productivity, accuracy, and successful outcomes. Coordinates operational details and considers all elements necessary to execute profitable programs. This includes staying within budget and meeting all deadlines. Evaluates current levels of play and effectiveness of all direct mail, special events and promotions. Recommends alternative solutions to enhance participation and levels of play. Plans and develops criteria for maximum use of casino complimentaries and develops and maintains controls and availability in accordance with approved policies. Oversees the development and production of monthly direct mail programs, including: list generation, proformas, creation of offers, creative, production, implementation, communication and post-campaign analysis. Maintains up-to-date knowledge of all electronic gaming machines, table games, player tracking systems, computer systems and applications that comprise the Player’s Club system, promotions, events, entertainment and general property information. Provides operating reports and program analysis. Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts. Develops and maintains procedures and standards relating to database management and monitor transaction activity. Responsible for the overall integrity of the Hard Rock Hotel & Casino customer database and information. This includes, but is not limited to, the slot database, table games, hotel and poker room. Safeguards the confidential nature of all departmental and company records. Develops department team members’ knowledge and skills through education, training, coaching, corrective counseling, and positive leadership. Responsible for the property telemarketing program. Responsible for cleaning and sanitizing work and public spaces. Other duties as assigned. Qualifications: Education and /or Experience Requirements:
A Bachelor’s degree in Business, Marketing or related field and Three (3) to seven (7) years Casino Database/Marketing Management experience is required. Experience in advanced-level use of casino database programs and casino management systems required. Director level experience in large casino database management strongly preferred. Additional Requirements:
Must obtain and maintain valid licenses / certifications per Federal, State, and Gaming regulations. Must successfully pass background check. Must successfully pass drug screening. Must be at least twenty-one (21) years of age. Prior experience in the Gaming industry strongly preferred. Prior experience in Tribal Gaming preferred. Knowledge of:
Basic mathematical skills, expert knowledge of Excel including Pivot Tables and Vlookups, proven ability to write database extract queries using SQL, excellent communication skills, judgment, high moral integrity and strong work ethic, strong organizational, planning, public and interpersonal relations skills, tactful problem-solving abilities and work schedule flexibility required. Ability to:
The Casino environment is hectic, fast-paced and often crowded and noisy. Must be able to communicate effectively with guests in English, specific to position duties and responsibilities. Analyze marketing and promotions data. Be a strategic, analytical, ethical and effective motivator. Prepare clear and concise administrative and financial reports. Establish and maintain effective working relationships with those contacted during work. Be flexible to work varying shifts and time schedules as needed. Closing:
The Tribal Council gives first preference in all of its employment practices to members of the Enterprise Rancheria Tribe who meet the job requirements.
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The incumbent in this position is responsible for developing, both long and short-term, marketing strategies. Responsible for achieving revenue, income, market share, and guest service objectives in accordance with corporate policy and Gaming Commission Regulations.
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have. Responsibilities: Creates an atmosphere that induces guests to make Hard Rock Hotel & Casino Sacramento at Fire Mountain their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service. Develops strategic and tactical marketing plans for the entire property which will include: Database Marketing, Direct Mail, Player Development, Hotel Operations, Table Games Operations and Slot Operations. Manages team of database professionals in their efforts, ensuring appropriate levels of productivity, accuracy, and successful outcomes. Coordinates operational details and considers all elements necessary to execute profitable programs. This includes staying within budget and meeting all deadlines. Evaluates current levels of play and effectiveness of all direct mail, special events and promotions. Recommends alternative solutions to enhance participation and levels of play. Plans and develops criteria for maximum use of casino complimentaries and develops and maintains controls and availability in accordance with approved policies. Oversees the development and production of monthly direct mail programs, including: list generation, proformas, creation of offers, creative, production, implementation, communication and post-campaign analysis. Maintains up-to-date knowledge of all electronic gaming machines, table games, player tracking systems, computer systems and applications that comprise the Player’s Club system, promotions, events, entertainment and general property information. Provides operating reports and program analysis. Responsible for preparing, maintaining, and adhering to departmental budgets and forecasts. Develops and maintains procedures and standards relating to database management and monitor transaction activity. Responsible for the overall integrity of the Hard Rock Hotel & Casino customer database and information. This includes, but is not limited to, the slot database, table games, hotel and poker room. Safeguards the confidential nature of all departmental and company records. Develops department team members’ knowledge and skills through education, training, coaching, corrective counseling, and positive leadership. Responsible for the property telemarketing program. Responsible for cleaning and sanitizing work and public spaces. Other duties as assigned. Qualifications: Education and /or Experience Requirements:
A Bachelor’s degree in Business, Marketing or related field and Three (3) to seven (7) years Casino Database/Marketing Management experience is required. Experience in advanced-level use of casino database programs and casino management systems required. Director level experience in large casino database management strongly preferred. Additional Requirements:
Must obtain and maintain valid licenses / certifications per Federal, State, and Gaming regulations. Must successfully pass background check. Must successfully pass drug screening. Must be at least twenty-one (21) years of age. Prior experience in the Gaming industry strongly preferred. Prior experience in Tribal Gaming preferred. Knowledge of:
Basic mathematical skills, expert knowledge of Excel including Pivot Tables and Vlookups, proven ability to write database extract queries using SQL, excellent communication skills, judgment, high moral integrity and strong work ethic, strong organizational, planning, public and interpersonal relations skills, tactful problem-solving abilities and work schedule flexibility required. Ability to:
The Casino environment is hectic, fast-paced and often crowded and noisy. Must be able to communicate effectively with guests in English, specific to position duties and responsibilities. Analyze marketing and promotions data. Be a strategic, analytical, ethical and effective motivator. Prepare clear and concise administrative and financial reports. Establish and maintain effective working relationships with those contacted during work. Be flexible to work varying shifts and time schedules as needed. Closing:
The Tribal Council gives first preference in all of its employment practices to members of the Enterprise Rancheria Tribe who meet the job requirements.
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