Mixpanel
About the Role
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Mixpanel's product marketing team is pivotal in launching new features, shaping messaging, and ensuring our products resonate with customers. We’re seeking a
Product Marketing Manager
who is customer-focused, skilled at research and content creation, and excels at bringing features to market. This person will work closely with product, sales, and marketing teams to execute go-to-market strategies, create content, and contribute to demand-generation campaigns. This role focuses on creating compelling messaging, conducting market research, and driving sales enablement efforts along with other core product marketing initiatives to ensure our features meet market needs and support business growth. If you’re passionate about product marketing and thrive in cross-functional collaboration, this is the role for you. Responsibilities Go-to-Market Execution : Support the planning and execution of go-to-market strategies for new features and product enhancements. Messaging and Positioning : Develop clear, customer-centric messaging and positioning that highlights the value and differentiation of Mixpanel’s features. Market and Customer Research : Conduct research to uncover customer pain points, market trends, and opportunities. Use insights to inform product positioning, messaging, and sales enablement materials. Content Creation and Sales Enablement : Create high-quality collateral such as product briefs, use cases, and training materials to empower sales teams. Develop resources like battle cards, FAQs, and pitch decks to support feature adoption and sales efforts. Campaign Contribution : Partner with demand generation, content, and field marketing teams to contribute to integrated campaigns that drive feature awareness and adoption. Performance Monitoring : Track and analyze the performance of feature launches, adjusting strategies and messaging as needed to optimize impact. Customer-Focused Mindset : Advocate for the customer by bringing their voice into messaging and product-related initiatives. We're Looking For Someone Who Has Bachelor's degree or equivalent experience. 3+ years of experience in product marketing, preferably in B2B SaaS or analytics platforms. Experience with go-to-market planning, messaging, and launching features. Excellent writing and content creation abilities, with a focus on crafting compelling narratives. Strong research skills, with the ability to gather and analyze customer and market insights. Demonstrated ability to collaborate with cross-functional teams and drive alignment. Knowledge of product analytics or similar tools (e.g., Mixpanel, Amplitude) is a plus. Creative problem-solver with a customer-first mindset and a passion for delivering results.
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Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Mixpanel's product marketing team is pivotal in launching new features, shaping messaging, and ensuring our products resonate with customers. We’re seeking a
Product Marketing Manager
who is customer-focused, skilled at research and content creation, and excels at bringing features to market. This person will work closely with product, sales, and marketing teams to execute go-to-market strategies, create content, and contribute to demand-generation campaigns. This role focuses on creating compelling messaging, conducting market research, and driving sales enablement efforts along with other core product marketing initiatives to ensure our features meet market needs and support business growth. If you’re passionate about product marketing and thrive in cross-functional collaboration, this is the role for you. Responsibilities Go-to-Market Execution : Support the planning and execution of go-to-market strategies for new features and product enhancements. Messaging and Positioning : Develop clear, customer-centric messaging and positioning that highlights the value and differentiation of Mixpanel’s features. Market and Customer Research : Conduct research to uncover customer pain points, market trends, and opportunities. Use insights to inform product positioning, messaging, and sales enablement materials. Content Creation and Sales Enablement : Create high-quality collateral such as product briefs, use cases, and training materials to empower sales teams. Develop resources like battle cards, FAQs, and pitch decks to support feature adoption and sales efforts. Campaign Contribution : Partner with demand generation, content, and field marketing teams to contribute to integrated campaigns that drive feature awareness and adoption. Performance Monitoring : Track and analyze the performance of feature launches, adjusting strategies and messaging as needed to optimize impact. Customer-Focused Mindset : Advocate for the customer by bringing their voice into messaging and product-related initiatives. We're Looking For Someone Who Has Bachelor's degree or equivalent experience. 3+ years of experience in product marketing, preferably in B2B SaaS or analytics platforms. Experience with go-to-market planning, messaging, and launching features. Excellent writing and content creation abilities, with a focus on crafting compelling narratives. Strong research skills, with the ability to gather and analyze customer and market insights. Demonstrated ability to collaborate with cross-functional teams and drive alignment. Knowledge of product analytics or similar tools (e.g., Mixpanel, Amplitude) is a plus. Creative problem-solver with a customer-first mindset and a passion for delivering results.
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