Audience Strategy and Operations Analyst
Are you consumer-obsessed and always striving to deliver the best experience for users? Come join us as we partner with the world's leading entertainment company. We are looking for a passionate and highly motivated Audience Strategy and Operations Analyst. The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. Using data-driven insights, we lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies.
Responsibilities
- Analyze and synthesize 1P/2P/3P data from various sources to build holistic views of audiences with clear insights and recommendations.
- Manually pull data to feed various dashboards and curate data for insight requests.
- Provide tactical support for direct channel and paid media campaigns by identifying relevant audiences, ensuring platform delivery, and supporting audience sizing requests.
- Upload audiences into platforms and conduct audits to ensure audiences are up to date and the correct audiences are being used.
Basic Qualifications
- Experience with or exposure to a Marketing team within a large, matrix organization.
- Experience with Data Analysis and Manipulation Tools (SQL, Snowflake, Tableau, Excel).
- Experience with audience analysis, targeting & segmentation strategies.
- Experience using data and insights from multiple sources to provide actionable recommendations.
- Knowledge of or exposure to Paid Media and Direct Channel Activation Platforms.
- Experience translating insights and recommendations into presentations for various stakeholders.
Preferred Qualifications
- Experience working in Salesforce Marketing Cloud.
Required Education
- BA or equiv work experience.
Benefits
- 401(k).
- Dental Insurance.
- Health insurance.
- Vision insurance.
- We are an equal-opportunity employer and value diversity, equality, inclusion, and respect for people.
- The salary will be determined based on several factors including, but not limited to, location, relevant education, qualifications, experience, technical skills, and business needs.
Additional Responsibilities
- Participate in OrangePeople monthly team meetings, and participate in team-building efforts.
- Contribute to OrangePeople technical discussions, peer reviews, etc.
- Contribute content and collaborate via the OP-Wiki/Knowledge Base.
- Provide status reports to OP Account Management as requested.
About Us
OrangePeople is an Enterprise Architecture and Project Management solutions company. Our most valuable asset is our people: dynamic, creative thinkers, who are passionate about doing quality work. As a member of the OrangePeople team, you will have access to industry-leading consulting practices, strategies & technologies, innovative training & education. An ideal Orange Person is a technology leader with a proven track record of technical achievements and a strong process/methodology orientation.
Seniority level: Associate
Employment type: Contract
Job function: Management and Manufacturing
Industries: Entertainment Providers
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